The generative role of bond clustering and evaluative couplings in positive discourse: Building community and compassion

Description

In our interconnected yet increasingly divided world, exposure to hate, fear, genocidal rhetoric, authoritarian discourse, climate denial, and adversarial communication has become commonplace. This reality underscores the urgent need for a more compassionate and inclusive society and highlights the crucial role of language in shaping such a future. While much research stresses the importance of nurturing positive discourse and fostering compassion, comparatively little attention has been given to the linguistic mechanisms that make these outcomes possible. This presentation begins by defining key concepts to frame the discussion, offering a brief overview of how evaluative couplings and bond clusters operate in violent discourse (e.g., violent extremism, political discourse, and incitement to genocide). It then shifts focus to explore the constructive use of language in digital activism and positive environmental journalism. Drawing on examples from these domains, the presentation illustrates how clusters of bonds and evaluative couplings generate solidarity, community, and compassion, offering valuable models for positive engagement. Ultimately, this work contributes to discourse analysis by demonstrating how language – and broader semiotic resources – can be consciously harnessed to inform and promote ethical communication practices. It offers insights into how discourse analysts, institutions, individuals, and groups can stand at the forefront of positive change, equipped with the linguistic tools necessary to foster a more just, compassionate, and resilient global community.

Period	17 May 2025
Held at	Systemic Functional Linguistics Association of Tunisia (SYFLAT), Tunisia
Degree of Recognition	International