Dr Etaywe is a lecturer in linguistics and a forensic linguistics researcher focusing on terrorism, cybercrime and digital deviance. He is also deeply interesed in exploring the semiotics of compassion in digital activism, particularly as strategic communication employed by resistance movements. Etaywe is committed to UN SDG 16, which aims to promote just, peaceful and inclusive societies.

   Consistently pushing the boundaries of interdisciplinary research at the intersection of language, communication, law, security and intelligence, Dr Etaywe employs an innovative toolkit and disruptive research methodologies. His approach leverages social semiotics, rhetoric analysis, NLP, AI tools, as well as discourse and corpus-analytic techniques to examine the language of extremism and the role of linguistics in terrorism and social justice cases. His analysis of illegal online content serves four crucial purposes: (i) assisting investigators in establishing evidence of crimes and their moral and social motives, (ii) enabling a deeper understanding of the criminal nature of the language used, negotiated social affiliations and (dis)cohesion, threats, and incitement to hatred and discrimination, (iii) maximising intelligence yield, and (iv) linguistic criminal profiling. He also explores the acts of manipulation, victim blaming, and discrediting, as well as the strategies of persuasion, argumentation and legitimisation, to offer new insights into underlying mechanisms in language use.

   Etaywe is a published author whose work appears in Routledge’s textbooks on online deviance as well as top journals such as Language in Society (Cambridge). He has also co-edited a special issue on the semiotics of peace, compassion and empathy (John Benjamins).