Projects per year
Personal profile
Research interests
David is a Professor of Business at CDU, specialising in Marketing. He was formally the Dean of the Asia Pacific College of Business and Law at CDU, and Prior to that he was Dean of the College of Business, Law and Governance at James Cook University. Prior to commencing at JCU he was Head of the School of Marketing at UWS (now WSU).
David holds a doctorate in marketing and management, is a graduate member of the Australian Institute of Company Directors, and a Certified Public Accountant (CPA).
He has successfully supervised numerous HDR students and has over 100 peer reviewed scholarly articles.
He has a wide variety of industry and academic management and boardroom experience.
Research interests include:
- Social marketing
- Business sustainability
- Marketing ethics
- Science Communication
- Market orientation
- Innovation
- Small and medium enterprises and the use of technology in business value chains.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Building a Trustworthy and Affordable AI-HRM Ecosystem
Low, D. (Principal Investigator/Chief Investigator A) & Du, J. (Student Investigator)
Project: HDR Project › PhD
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Communicating Sustainability: Role of Eco-friendly Message Framing in advertisement Shaping Consumer Behavioural intention for Sustainable Fashion Choices in Pakistan
Low, D. (Principal Investigator/Chief Investigator A) & Saleem, H. (Student Investigator)
Project: HDR Project › PhD
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CSFP: Designing -consumers' service bundles based on environment friendly transportation option in Mobility-as-a-Service (MaaS) package - Study of Northern Territory travelers
Saleem, M. (Principal Investigator/Chief Investigator A) & Low, D. (Co Investigator/Chief Investigator B)
30/11/21 → 31/12/23
Project: Research
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CSFP An investigation of the impact of COVID‐19 and related government policies on domestic travel and tourism and the Australian economy with a special focus on the Northern Territory
Low, D. (Principal Investigator/Chief Investigator A), Chakrabarty, D. (Co Investigator/Chief Investigator B), Bhatia, B. (Co Investigator/Chief Investigator B) & Jayasinghe, M. (Co Investigator/Chief Investigator B)
31/12/21 → 31/12/23
Project: Research
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Financial impact of COVID 19 on Indigenous and nonindigenous enterprises in Australia- what do we know and what we can learn?
Low, D. (Principal Investigator/Chief Investigator A), Kutubi, S. (Co Investigator/Chief Investigator B), Long, R. (Chief Investigator C) & Greg, M. (Chief Investigator D)
3/01/22 → 2/01/23
Project: Research
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Measurement of Sustainability of Social Enterprises and Implications for Inclusive Growth: An Emerging Economy Perspective
Yasmin, F. (Student Investigator) & Low, D. (Principal Investigator/Chief Investigator A)
Project: HDR Project › PhD
Research output
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Measuring sustainability in social enterprises: Development and validation of a multi-dimensional framework
Yasmin, F., Saleem, M. A., Low, D., Erdiaw-Kwasie, M. & Dahl, S., Apr 2025, In: Acta Psychologica. 254, p. 1-18 18 p., 104807.Research output: Contribution to journal › Article › peer-review
Open AccessFile16 Downloads (Pure) -
Unlocking the Maze: Exploring Nested Ecosystem of Mobility as a Service through Systematic Literature Review
Saleem, M. A., Yasmin, F., Ismail, H., Low, D. & Afzal, H., 2024, In: Journal of Advanced Transportation. 2024, 1, p. 1-15 15 p., 4166852.Research output: Contribution to journal › Review article › peer-review
Open AccessFile1 Citation (Scopus)12 Downloads (Pure) -
Barriers to sustainable innovation adoption: A qualitative investigation of metal additive printing from supply and demand perspectives
Chatterjee, P., Greenland, S., Low, D., Watson, C. & Nguyen, N., 2 Dec 2023, In: Cleaner Logistics and Supply Chain. 9, p. 1-11 11 p., 100128.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)79 Downloads (Pure) -
Marketing unhealthy brands: An analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, S. J., Gill, R., Moss, S. & Low, D., 2023, In: Journal of Strategic Marketing. 0, 0, p. 1-16 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)156 Downloads (Pure) -
Relative deprivation, inequality and the Covid-19 pandemic
Chakrabarty, D., Bhatia, B., Jayasinghe, M. & Low, D., May 2023, In: Social Science and Medicine. 324, 115858, 115858.Research output: Contribution to journal › Article › peer-review
Open AccessFile7 Citations (Scopus)79 Downloads (Pure) -
Counting on Indigenous Accountants: Collaborative Curriculum Development for an Indigenous Pre-Accounting Enabling Program
Hill, G., Wegner, A. & Low, D., 28 Jul 2022, In: The Australian Journal of Indigenous Education. 51, 1, p. 1-14 14 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)38 Downloads (Pure) -
Organic Food Purchase Behaviour: A Mediation-Moderation Model
Nguyen, H. A., Greenland, S., Nguyen, N. & Low, D., 2022, ANZMAC 2022: Reconnect & Reimagine: 5-7 December 2022 Conference Proceedings. ANZMAC, p. 635-638 4 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review
Open AccessFile159 Downloads (Pure)