Professor David Low is the Dean of the College of Business and Law specialising in Marketing. He is interests include Cross Cultural Issues; Country of Origin Studies; Ethnicity, Market Orientation, Firm Performance, E-Marketing; Innovation, SME’s and the use of technology in business value chains. More recently David has been researching in the areas of Business Ethics and Social Marketing. David’s PhD focused on the intersection of Marketing and Innovation within manufacturing firms and recently won a best paper award at the 2017 ANZMAC Marketing conference.