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Research interests

Professor David Low is the Dean of the College of Business and Law specialising in Marketing. He is interests include Cross Cultural Issues; Country of Origin Studies; Ethnicity, Market Orientation, Firm Performance, E-Marketing; Innovation, SME’s and the use of technology in business value chains. More recently David has been researching in the areas of Business Ethics and Social Marketing. David’s PhD focused on the intersection of Marketing and Innovation within manufacturing firms and recently won a best paper award at the 2017 ANZMAC Marketing conference.

Fingerprint Dive into the research topics where David Low is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

marketing Earth & Environmental Sciences
ecotourism Earth & Environmental Sciences
digital divide Social Sciences
automobile Earth & Environmental Sciences
climate change Social Sciences
plastic Earth & Environmental Sciences
sustainability Social Sciences
facebook Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2003 2019

Dynamic transmissions between main stock markets and SME stock markets: Evidence from tropical economies

Nguyen, T., Chaiechi, T., Eagle, L. & Low, D., 23 Mar 2019, In : Quarterly Review of Economics and Finance.

Research output: Contribution to journalArticleResearchpeer-review

Stock market
Small and medium-sized enterprises
Hong Kong
Volatility transmission
Economic development

Climate change behaviors related to purchase and use of personal cars: Development and validation of eco-socially conscious consumer behavior scale

Saleem, M. A., Eagle, L. & Low, D., 1 Mar 2018, In : Transportation Research Part D: Transport and Environment. 59, March, p. 68-85 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer behavior
consumption behavior
Climate change
purchase
automobile

Competing and conflicting messages via online news media: Potential impacts of claims that the Great Barrier Reef is dying

Eagle, L., Hay, R. & Low, D. R., 15 May 2018, In : Ocean and Coastal Management. 158, p. 154-163 10 p.

Research output: Contribution to journalArticleResearchpeer-review

news media
Great Barrier Reef
barrier reef
policy development
development policy

If we post it they will come: A small business perspective of social media marketing

Mahony, T., Myers, T., Low, D. & Eagle, L., 29 Jan 2018, Proceedings of the Australasian Computer Science Week Multiconference, ACSW 2018. New York, USA: Association for Computing Machinery (ACM), p. 1-10 10 p. 21

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

Marketing
Industry

Market segmentation based on eco-socially conscious consumers? behavioral intentions: evidence from an emerging economy

Saleem, M. A., Eagle, L. & Low, D., 20 Aug 2018, In : Journal of Cleaner Production. 193, p. 14-27 14 p.

Research output: Contribution to journalArticleResearchpeer-review

segmentation
automobile
Railroad cars
market
automobile industry