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Research Output 2003 2019

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Chapter
2017

Ethical Issues in social marketing

Eagle, L., Dahl, S. & Low, D., 9 Feb 2017, Social Marketing and Public Health Theory and Practice. French, J. (ed.). 2nd ed. Oxford, UK: Oxford University Press, p. 187-201 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Social marketing
Marketers
Ethical issues
Stigmatization
Financial incentives
2015

Criticisms of marketing

Eagle, L., Dahl, S. & Low, D., 2015, Marketing Ethics and Society. Eagle, L. & Dahl, S. (eds.). London, UK: SAGE Publications Ltd, p. 29-54 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Ethics in social marketing

Eagle, L., Dahl, S. & Low, D., 2015, Marketing Ethics and Society. Eagle, L. & Dahl, S. (eds.). London, UK: SAGE Publications Ltd, p. 235-264 30 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

social marketing
ethics

Promotion of harmful products

Eagle, L., Desrochers, D. M., Dahl, S., Mahony, T. & Low, D., 2015, Marketing Ethics and Society. Eagle, L. & Dahl, S. (eds.). London, UK: SAGE Publications Ltd, p. 159-188 30 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

2013

Challenges facing behaviour change interventions: a social marketing perspective on communicating sustainability and climate change science

Eagle, L., Case, P. & Low, D., 2013, Contemporary Issues in Social Marketing. Kubacki, K. & Rundle-Thiele, S. (eds.). Newcastle upon Tyne, UK: Cambridge Scholars Publishing, p. 21-40 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Sustainability
Climate change
Social marketing
Behavior change

Next generation collaborative information platforms

Pattinson, H. M. & Low, D. R., 30 Apr 2013, Small and Medium Enterprises: Concepts, Methodologies, Tools, and Applications. IGI Global, Vol. 4. p. 1900-1920 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Innovation
Marketing
World Wide Web
Sustainability
Social services