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Research Output 2003 2019

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Conference Paper published in Proceedings
2018

If we post it they will come: A small business perspective of social media marketing

Mahony, T., Myers, T., Low, D. & Eagle, L., 29 Jan 2018, Proceedings of the Australasian Computer Science Week Multiconference, ACSW 2018. New York, USA: Association for Computing Machinery (ACM), p. 1-10 10 p. 21

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

Marketing
Industry
2017

Farmer segmentation: transfer of knowledge in extension

Hay, R., Eagle, L. & Low, D., Dec 2017, 2017 Australian and New Zealand Marketing Academy Conference (ANZMAC): marketing for impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, VIC, Australia: RMIT University Press, p. 799-803 5 p. (Proceedings of the Australian and New Zealand Marketing Academy Conference).

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

farmers
canes
food production
Queensland
marketing

Marketing the contested belief system of science

Low, D. R. & Eagle, L., Dec 2017, 2017 Australian and New Zealand Marketing Academy Conference (ANZMAC): marketing for impact. Brennan, L., Robinson, L. & Reid, M. (eds.). Melbourne, VIC, Australia: RMIT University Press, p. 455-458 4 p. (Proceedings of the Australian and New Zealand Marketing Academy Conference).

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

marketing
communication
vaccine
environmental issue
climate change

The death of the Digital Native

Russo, K., Low, D. R. & Eagle, L., Dec 2017, 2017 Australian and New Zealand Marketing Academy Conference (ANZMAC): marketing for impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, VIC, Australia: RMIT University Press, p. 553-556 4 p. (Proceedings of the Australian and New Zealand Marketing Academy Conference).

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

business education
digital divide
death
student
education
2016

Health apps: broccoli of the phone app world?

Dahl, S., Eagle, L. & Low, D., Sep 2016, International Social Marketing Conference 2016: Societal Wellbeing. Zainuddin, N. & Edgar, M. (eds.). NSW: University of Wollongong, p. 29-32 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearch

Open Access
digital media
facebook
search engine
health
2015

Pro-environmental behaviors of climate skeptics: do beliefs matter? A study of the dry tropics, Australia

Pearce, M., Eagle, L., Low, D. & Schurmann, A., 2015, Proceedings of the 7th International Conference on Climate Changes, Global Warming, Biological Problems (CGB '15) . Seoul, Korea: World Scientific and Engineering Academy and Society, p. 50-56 7 p. (Energy, Environmental and Structural Engineering Series).

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

Open Access
climate change
climate
tropics
automobile
recycling

Social marketing ethical dilemmas: pursuing practical solutions for pressing problems

Eagle, L., Dahl, S., Carter, S. & Low, D., 2015, World Social Marketing Conference. Lichfield, England: Fuse Events Ltd, p. 19-21 3 p. (Proceedings of the World Social Marketing Conference).

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

Open Access
Resources
Social marketing
Ethical dilemmas
Pressing
Marketers
2013

The role of social marketing and sustainable tourism in reducing plastic pollution

Eagle, L., Hamann, M. & Low, D., 2013, Proceedings of Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: University of Auckland, 8 p. (Proceedings of Australia New Zealand Marketing Academy Conference 2013).

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

ecotourism
marketing
plastic
pollution
plastic waste