Dr Eunice Sari is the CEO and Co-Founder of UX Indonesia, the first insight-driven UX Research, Training and Consulting Company based in Indonesia since 2002 and co-founder of and Customer Experience Insight Pty Ltd (Australia). Having more than 15 years of experience in academics and industries, she has helped a lot of organizations to accelerate their digital transformation as well as to pioneer innovative UX projects that affect changes in lives and improve the bottom line of businesses in USA, Europe, Australia and Asia. Her works have brought her to the next level as the first Asian female Google Developer expert in Product Design and Strategy and the first Asian female Google Certified Design Sprint Master.
In 2014, she pioneered the first HCI and UX community movement in Indonesia and co-founded Indonesia ACM SIGCHI Chapter, as the first ACM SIGCHI Local Chapter in Asia in 2015. Being appointed as the ACM SIGCHI Asian Development Committee in 2015, she has worked with local Southeast Asia communities to develop local chapters in the region. She is now the ACM SIGCHI VP for Local Chapters as well as Asian Development Committee for Southeast Asia. She is also the Expert Member of the International Federation for Information Processing (IFIP) TC 13 – Human Computer Interaction (HCI) for Indonesia. With her roles, she facilitates the collaboration between academia and industry in the fields of Education, Technology, HCI and UX.
Apart from her work as HCI and UX practitioners, Eunice has been active in academics as a researcher as well as a lecturer. She teaches UX, Information Design and Educational Technology in a number of universities in Indonesia and Australia. In 2018, she was appointed as the Honorary University Fellow at the Charles Darwin University in Australia in 2021.