Hina Saleem

I am Hina Saleem, a dedicated educator and researcher with a strong foundation in English linguistics, business communication, and social
marketing. As a lecturer, I have extensive experience teaching at the university level, where I have guided students in mastering complex
concepts in linguistics, effective communication, and the nuances of marketing.
My research interests are rooted in sustainability and social marketing, with my current PhD project focused on sustainable fashion
consumption. My work aims to explore how linguistic strategies in fashion advertising influence consumer behaviour, promoting
environmentally conscious decisions in a rapidly evolving industry.
I bring a unique interdisciplinary approach to my work, blending my expertise in communication, linguistics, and marketing to address
pressing environmental and social challenges. Blending expertise in communication, linguistics, and marketing, I aim to address
environmental challenges and bridge the gap between academia and real-world solutions.