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Muhammad Saleem

 https://orcid.org/0000-0003-4575-2110

Registered to supervise postgraduate research

20162020

Research output per year

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Personal profile

Research interests

Muhammad has been associated with the teaching and practice of marketing for over the last ten years. After graduating in business, he worked with IGI Financial Services (Pakistan) as Assistant Manager (Mktg) for around five years. Later on, he joined National University of Modern Languages (NUML) Pakistan and served there for eight years as Assistant Professor of Marketing in the Management Sciences Department. Muhammad completed his Masters by Research from SZABIST Pakistan (2011) and PhD (Marketing) from James Cook University Australia in 2019. His research focusses on Sustainable Consumer Behavior in the Transport Industry and Tourism sector and has appeared in high ranked journals including Journal of Cleaner Production, Journal of Hospitality Marketing and Management, Transportation Research Part D: Transport and Environment, Asia Pacific Journal of Marketing and Logistics and International Journal of Bank Marketing. 

Education/Academic qualification

PhD, James Cook University Townsville

29 Mar 2016 → 15 Feb 2019

Award Date: 11 May 2019

Master, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

15 Jul 2008 → 7 May 2011

Award Date: 7 May 2011

Bachelor, University of Central Punjab Lahore

15 Aug 2002 → 8 Aug 2006

Award Date: 8 Aug 2006

External positions

Assistant Professor, National University of Modern Languages (NUML)

11 Feb 2019 → 10 Jan 2020

Lecturer (casual), James Cook University Townsville

22 Jul 2016 → 1 Jan 2019

Lecturer, National University of Modern Languages (NUML)

31 Jul 2012 → 11 Feb 2019

Assistant Manager, International General Insurance (IGI)

15 Feb 2008 → 31 Jul 2012

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Research Output

What do prospective students look for in higher degrees by research? A scale development study

Saleem, M. A., Eagle, L., Akhtar, N. & Wasaya, A., 2 Jan 2020, In : Journal of Marketing for Higher Education. 30, 1, p. 45-65 11 p.

Research output: Contribution to journal › Article

    • Enhancing performance and commitment through leadership and empowerment: An emerging economy perspective

    Saleem, M. A., Bhutta, Z. M., Nauman, M. & Zahra, S., 4 Feb 2019, In : International Journal of Bank Marketing. 37, 1, p. 303-322 20 p.

    Research output: Contribution to journal › Article

    • Social marketing’s role in improving water quality on the Great Barrier Reef

    Hay, R., Eagle, L. & Saleem, M. A., 11 Nov 2019, In : Asia Pacific Journal of Marketing and Logistics. 31, 5, p. 1308-1343 36 p.

    Research output: Contribution to journal › Article

    • Student perceptions and trust of sustainability information

    Hay, R., Eagle, L., Saleem, M. A., Vandommele, L. & Li, S., 7 May 2019, In : International Journal of Sustainability in Higher Education. 20, 4, p. 726-746 21 p.

    Research output: Contribution to journal › Article

    • Climate change behaviors related to purchase and use of personal cars: Development and validation of eco-socially conscious consumer behavior scale

    Saleem, M. A., Eagle, L. & Low, D., 1 Mar 2018, In : Transportation Research Part D: Transport and Environment. 59, March, p. 68-85 18 p.

    Research output: Contribution to journal › Article