Registered to supervise postgraduate research


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Personal profile

Research interests

Muhammad has been associated with the teaching and practice of marketing for over the last ten years. After graduating in business, he worked with IGI Financial Services (Pakistan) as Assistant Manager (Mktg) for around five years. Later on, he joined National University of Modern Languages (NUML) Pakistan and served there for eight years as Assistant Professor of Marketing in the Management Sciences Department. Muhammad completed his Masters by Research from SZABIST Pakistan (2011) and PhD (Marketing) from James Cook University Australia in 2019. His research focusses on Sustainable Consumer Behavior in the Transport Industry and Tourism sector and has appeared in high ranked journals including Journal of Cleaner Production, Journal of Hospitality Marketing and Management, Transportation Research Part D: Transport and Environment, Asia Pacific Journal of Marketing and Logistics and International Journal of Bank Marketing. 

Education/Academic qualification

PhD, Model of Eco-socially Conscious Consumer Behaviour , James Cook University Townsville

29 Mar 201615 Feb 2019

Award Date: 11 May 2019

Master, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

15 Jul 20087 May 2011

Award Date: 7 May 2011

Bachelor, University of Central Punjab Lahore

15 Aug 20028 Aug 2006

Award Date: 8 Aug 2006

External positions

Assistant Professor, National University of Modern Languages (NUML)

11 Feb 201910 Jan 2020

Lecturer (casual), James Cook University Townsville

22 Jul 20161 Jan 2019

Lecturer, National University of Modern Languages (NUML)

31 Jul 201211 Feb 2019

Assistant Manager, International General Insurance (IGI)

15 Feb 200831 Jul 2012


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