Research Output per year
Research Output per year
Personal profile
Research interests
Muhammad has been associated with the teaching and practice of marketing for over the last ten years. After graduating in business, he worked with IGI Financial Services (Pakistan) as Assistant Manager (Mktg) for around five years. Later on, he joined National University of Modern Languages (NUML) Pakistan and served there for eight years as Assistant Professor of Marketing in the Management Sciences Department. Muhammad completed his Masters by Research from SZABIST Pakistan (2011) and PhD (Marketing) from James Cook University Australia in 2019. His research focusses on Sustainable Consumer Behavior in the Transport Industry and Tourism sector and has appeared in high ranked journals including Journal of Cleaner Production, Journal of Hospitality Marketing and Management, Transportation Research Part D: Transport and Environment, Asia Pacific Journal of Marketing and Logistics and International Journal of Bank Marketing.
Education/Academic qualification
PhD, James Cook University Townsville
29 Mar 2016 → 15 Feb 2019
Award Date: 11 May 2019
Master, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
15 Jul 2008 → 7 May 2011
Award Date: 7 May 2011
Bachelor, University of Central Punjab Lahore
15 Aug 2002 → 8 Aug 2006
Award Date: 8 Aug 2006
External positions
Assistant Professor, National University of Modern Languages (NUML)
11 Feb 2019 → 10 Jan 2020Lecturer (casual), James Cook University Townsville
22 Jul 2016 → 1 Jan 2019Lecturer, National University of Modern Languages (NUML)
31 Jul 2012 → 11 Feb 2019Assistant Manager, International General Insurance (IGI)
15 Feb 2008 → 31 Jul 2012Fingerprint
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Research Output
- 14 Article
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Protect for affinity? The role of destination brand engagement in forming environmentally responsible tourist behaviours
Saleem, M. A., Li, J. & Afzal, H., 29 Apr 2020, In : Journal of Sustainable Tourism.Research output: Contribution to journal › Article
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What do prospective students look for in higher degrees by research? A scale development study
Saleem, M. A., Eagle, L., Akhtar, N. & Wasaya, A., 2 Jan 2020, In : Journal of Marketing for Higher Education. 30, 1, p. 45-65 11 p.Research output: Contribution to journal › Article
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Enhancing performance and commitment through leadership and empowerment: An emerging economy perspective
Saleem, M. A., Bhutta, Z. M., Nauman, M. & Zahra, S., 4 Feb 2019, In : International Journal of Bank Marketing. 37, 1, p. 303-322 20 p.Research output: Contribution to journal › Article
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Social marketing’s role in improving water quality on the Great Barrier Reef
Hay, R., Eagle, L. & Saleem, M. A., 11 Nov 2019, In : Asia Pacific Journal of Marketing and Logistics. 31, 5, p. 1308-1343 36 p.Research output: Contribution to journal › Article
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Student perceptions and trust of sustainability information
Hay, R., Eagle, L., Saleem, M. A., Vandommele, L. & Li, S., 7 May 2019, In : International Journal of Sustainability in Higher Education. 20, 4, p. 726-746 21 p.Research output: Contribution to journal › Article