Research output per year
Research output per year
Personal profile
Research interests
Muhammad has been associated with the teaching and practice of marketing for over the last ten years. After graduating in business, he worked with IGI Financial Services (Pakistan) as Assistant Manager (Mktg) for around five years. Later on, he joined National University of Modern Languages (NUML) Pakistan and served there for eight years as Assistant Professor of Marketing in the Management Sciences Department. Muhammad completed his Masters by Research from SZABIST Pakistan (2011) and PhD (Marketing) from James Cook University Australia in 2019. His research focusses on Sustainable Consumer Behavior in the Transport Industry and Tourism sector and has appeared in high ranked journals including Journal of Cleaner Production, Journal of Hospitality Marketing and Management, Transportation Research Part D: Transport and Environment, Asia Pacific Journal of Marketing and Logistics and International Journal of Bank Marketing.
Education/Academic qualification
PhD, James Cook University Townsville
29 Mar 2016 → 15 Feb 2019
Award Date: 11 May 2019
Master, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
15 Jul 2008 → 7 May 2011
Award Date: 7 May 2011
Bachelor, University of Central Punjab Lahore
15 Aug 2002 → 8 Aug 2006
Award Date: 8 Aug 2006
External positions
Assistant Professor, National University of Modern Languages (NUML)
11 Feb 2019 → 10 Jan 2020
Lecturer (casual), James Cook University Townsville
22 Jul 2016 → 1 Jan 2019
Lecturer, National University of Modern Languages (NUML)
31 Jul 2012 → 11 Feb 2019
Assistant Manager, International General Insurance (IGI)
15 Feb 2008 → 31 Jul 2012
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Consumers’ perceived value and use intention of cashless payment in the physical distancing context: Evidence from an Asian emerging market
Wang, J., Nguyen, N., Jiang, X., Nguyen, H. V. & Saleem, M. A., Aug 2022, (E-pub ahead of print) In: Asia Pacific Journal of Marketing and Logistics. p. 1-19 19 p.Research output: Contribution to journal › Article › peer-review
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Sustainability Strategies for Urban Mass Transit: Case of Pakistan
Saleem, M. A., Murtaza, G., Ali, R. A. & Qadri, S. U., May 2022, Environmental Sustainability in Emerging Markets: Consumer, Organisation and Policy Perspectives. Nguyen, N., Nguyen, H. V., D'Souza, C. & Strong, C. (eds.). 1 ed. Singapore: Springer Singapore, p. 197-212 16 p. ( Approaches to Global Sustainability, Markets, and Governance).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Sustainable management education and an empirical five-pillar model of sustainability
Greenland, S., Saleem, M., Misra, R. & Mason, J., Nov 2022, In: International Journal of Management Education. 20, 3, p. 1-18 18 p., 100658.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Downloads (Pure) -
Actions speak louder than words: Investigating the interplay between descriptive and injunctive norms to promote alternative fuel vehicles
Saleem, M. A., Ismail, H. & Ali, R. A., 27 Aug 2021, In: Sustainability. 13, 17, p. 1-19 19 p., 9662.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Downloads (Pure) -
Application of global reporting initiative (GRI) principles for measuring quality of corporate social responsibility (CSR) disclosure: Evidence from Pakistan
Ismail, H., Saleem, M., Zahra, S., Tufail, M. S. & Ali, R. A., Oct 2021, In: Sustainability. 13, 20, p. 1-19 19 p., 11409.Research output: Contribution to journal › Article › peer-review
Open AccessFile25 Downloads (Pure)