Research output per year
Research output per year
Personal profile
Research interests
Dr Ninh Nguyen is a Senior Lecturer in the Asia Pacific College of Business and Law. His research focuses on promoting social and environmental sustainability within consumer and organisational contexts. Ninh’s recent work investigates consumer pro-environmental behaviour, food consumption, corporate social responsibility and environmental strategies. He has published 50+ research papers in a number of marketing, hospitality and tourism journals.
Ninh currently serves as an Associate Editor for the Journal of Consumer Behaviour and the Journal of Strategic Marketing, which are both ranked "A" in the 2019 ABDC Journal Quality List.
Education/Academic qualification
PhD, Swinburne University
Master, Swinburne University
Bachelor, Thuongmai University
External positions
Associate Editor, Journal of Strategic Marketing
2020 → …
Associate Editor, Journal of Consumer Behaviour
2020 → …
Business Sustainability Research Group, Thuongmai University
2016 → …
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A moderated mediation study of consumer extrinsic motivation and CSR beliefs towards organic drinking products in an emerging economy
Dang, V. T., Wang, J., Nguyen, H. V., Nguyen, Q. H. & Nguyen, N., 23 Feb 2022, In: British Food Journal. 124, 4, p. 1103-1123 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile244 Downloads (Pure) -
Consumers’ perceived value and use intention of cashless payment in the physical distancing context: Evidence from an Asian emerging market
Wang, J., Nguyen, N., Jiang, X., Nguyen, H. V. & Saleem, M. A., Aug 2022, (E-pub ahead of print) In: Asia Pacific Journal of Marketing and Logistics. p. 1-19 19 p.Research output: Contribution to journal › Article › peer-review
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Environmental Sustainability in Emerging Markets: Consumer, Organisation and Policy Perspectives
Nguyen, N. (ed.), Nguyen, H. V. (ed.), D'Souza, C. (ed.) & Strong, C. (ed.), 2022, 1 ed. Singapore: Springer Singapore. 262 p.Research output: Book/Report › Edited Book
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Evaluating the Impact of E-Service Quality on Customer Intention to Use Video Teller Machine Services
Nguyen, H. V., Vu, T. D., Nguyen, B. K., Nguyen, T. M. N., Do, B. & Nguyen, N., Sep 2022, In: Journal of Open Innovation: Technology, Market, and Complexity. 8, 3, p. 1-16 16 p., 167.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Examining ecological strategies adopted by agricultural exporting firms in an emerging country
Do, B., Nguyen, N., Nguyen, H. & Jiang, X., 27 May 2022, (E-pub ahead of print) In: British Food Journal. p. 1-18 18 p.Research output: Contribution to journal › Article › peer-review