Projects per year
Personal profile
Research interests
Dr Ninh Nguyen is a Senior Lecturer in the Asia Pacific College of Business and Law. His research has two main focuses: (i) promoting social and environmental sustainability within consumer and organisational contexts, and (ii) understanding how firms and consumers use and interact with contemporary technologies. Ninh has published 60+ research papers in a number of marketing, hospitality and tourism journals. His work has received funding from organisations in Australia and Vietnam.
Ninh currently serves as an Associate Editor for the Journal of Consumer Behaviour and the Journal of Strategic Marketing, which are both ranked "A" in the 2019 ABDC Journal Quality List.
Education/Academic qualification
PhD, Swinburne University
Master, Swinburne University
Bachelor, Thuongmai University
External positions
Associate Editor, Journal of Strategic Marketing
2020 → …
Associate Editor, Journal of Consumer Behaviour
2020 → …
Business Sustainability Research Group, Thuongmai University
2016 → …
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Projects
- 1 Active
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Addiction or social need: Towards a model to predict smoking cessation intentions
Saleem, M. A., Shafiq, A., Afzal, H., Khalid, A. & Nguyen, N., 7 Mar 2023, In: Journal of Social Marketing. 13, 2, p. 295-322 28 p.Research output: Contribution to journal › Article › peer-review
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Do consumers stick with good-looking broadcasters? The mediating and moderating mechanisms of motivation and emotion
Dang-Van, T., Vo-Thanh, T., Vu, T. T., Wang, J. & Nguyen, N., Feb 2023, In: Journal of Business Research. 156, p. 1-12 12 p., 113483.Research output: Contribution to journal › Article › peer-review
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Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus, brand identification, and green consumption value
Dang-Van, T., Vo-Thanh, T., Wang, J., Nguyen, H. V. & Nguyen, N., 20 Mar 2023, (E-pub ahead of print) In: Journal of Vacation Marketing. p. 1-17 17 p.Research output: Contribution to journal › Article › peer-review
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How do hotel star ratings affect the relationship between environmental CSR and green word-of-mouth?
Lin, J., Zhou, Z., Zheng, F., Jiang, X. & Nguyen, N., 2023, (E-pub ahead of print) In: Corporate Social Responsibility and Environmental Management. p. 1-13 13 p.Research output: Contribution to journal › Article › peer-review
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Information confusion as a driver of consumer switching intention on social commerce platforms: A multi-method quantitative approach
Wang, J., Vo-Thanh, T., Liu, Y. H., Dang-Van, T. & Nguyen, N., 17 Jan 2023, (E-pub ahead of print) In: Information Technology and People.Research output: Contribution to journal › Article › peer-review