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Steve Greenland is a Professor in Marketing and is the Associate Dean of Research in the Faculty of Arts and Society at Charles Darwin University where he supports @100 research active academics.
His research interests encompass a range corporate sustainability and social responsibility themes, including education for sustainable development and irresponsible marketing practices. Steve also supervises PhD candidates in these areas. Steve’s career includes 10 years in senior roles with international market research agencies, as well as 20 years in academia. This academic-industry nexus provides unique perspectives on interpreting industry strategy and facilitates real-world learning experiences for students. Steve has conducted research projects across Africa, Asia, and Europe, shaping organisational decision making in many sectors including advertising/media, automotive, FMCG, government, not-for-profit, pharma, retail, services, and telecommunications. He has published over 25 refereed journal articles, several books, and numerous book chapters. His impactful research is demonstrated by well cited papers, influence of policy and practice, as well as keynote speaking and best paper awards at international conferences.
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NT Shelf-stable Food Products – Market Opportunity Analysis Part of the Charles Darwin University–Northern Australia Food Technology Innovation (NAFTI) Project
1/06/22 → 31/01/24
Hunt, W., Stanley, R., Juliano, P., Greenland, S., Christie, M. & Schleyer, M., 2023, Charles Darwin University. 52 p.
Research output: Book/Report › Other reportOpen AccessFile6 Downloads (Pure)
Barriers to sustainable innovation adoption: A qualitative investigation of metal additive printing from supply and demand perspectivesChatterjee, P., Greenland, S., Low, D., Watson, C. & Nguyen, N., 2 Dec 2023, In: Cleaner Logistics and Supply Chain. 9
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile
Norris, E., Kutubi, S., Greenland, S. & Wallace, R., 2023, (E-pub ahead of print) In: Accounting, Auditing and Accountability Journal. p. 1-27 27 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile5 Downloads (Pure)
Norris, E., Kutubi, S. & Greenland, S., 27 Apr 2023, In: Accounting and Finance. p. 1-26 26 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile28 Downloads (Pure)
Greenland, S. J., Nguyen, N. & Strong, C., 2023, (E-pub ahead of print) In: Journal of Strategic Marketing. p. 1-6 6 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile11 Downloads (Pure)