Research output per year
Research output per year
Registered to supervise postgraduate research
Research activity per year
Steve is Professor in Marketing and Chair of Business. His career spans 10 years with international market research agencies and 20 years in academia. With his academic-industry nexus he provides students with real-world learning experiences. Steve has conducted research projects across Africa, Asia, and Europe, shaping organisational decision making in numerous sectors including: advertising/media, automotive, FMCG, government, not-for-profit, pharma, retail, services, and telecommunications. Current research interests include emerging markets, sustainability, and the marketing of harmful products. Steve has published 25+ refereed journal articles, 4 books, 14 book chapters and over 30 conference papers.
Research output: Contribution to journal › Review article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Research output: Contribution to journal › Article › peer-review