Projects per year
Personal profile
Research interests
Steve Greenland is a Professor in Marketing and is the Associate Dean of Research in the Faculty of Arts and Society at Charles Darwin University where he supports @100 research active academics.
His research interests encompass a range corporate sustainability and social responsibility themes, including education for sustainable development and irresponsible marketing practices. Steve also supervises PhD candidates in these areas. Steve’s career includes 10 years in senior roles with international market research agencies, as well as 20 years in academia. This academic-industry nexus provides unique perspectives on interpreting industry strategy and facilitates real-world learning experiences for students. Steve has conducted research projects across Africa, Asia, and Europe, shaping organisational decision making in many sectors including advertising/media, automotive, FMCG, government, not-for-profit, pharma, retail, services, and telecommunications. He has published over 25 refereed journal articles, several books, and numerous book chapters. His impactful research is demonstrated by well cited papers, influence of policy and practice, as well as keynote speaking and best paper awards at international conferences.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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NT Shelf-stable Food Products – Market Opportunity Analysis Part of the Charles Darwin University–Northern Australia Food Technology Innovation (NAFTI) Project
Greenland, S. (Principal Investigator/Chief Investigator A), Saleem, M. (Principal Investigator/Chief Investigator A) & Nguyen, N. (Principal Investigator/Chief Investigator A)
1/06/22 → 31/01/24
Project: Research
Research output
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Branding and the Olympics
Gill, R. & Greenland, S., 2024, In: Asia Pacific Public Relations Journal. 26, p. 1-17 17 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Counter-accounting and social transformation: Yaṉangu way
Norris, E., Kutubi, S., Greenland, S. & Wallace, R., 15 May 2024, In: Accounting, Auditing and Accountability Journal. 37, 4, p. 957 - 983 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)117 Downloads (Pure) -
Do the theories of planned behaviour and protection motivation provide probabilistic sufficient and necessary conditions for residential water conservation? Combined use of PLS-SEM and NCA
Baah, C., Saleem, M. A., Greenland, S., Tenakwah, E. S. & Chakrabarty, D., Dec 2024, In: Journal of Environmental Management. 372, p. 1-18 18 p., 123354.Research output: Contribution to journal › Article › peer-review
Open AccessFile23 Downloads (Pure) -
Measuring COVID-19’s impact on international HE students and intervention satisfaction: implications for marketing theory and practice
Greenland, S., Saleem, M., Misra, R. & Bhatia, B., 2024, In: Journal of Marketing for Higher Education. 34, 1, p. 44–71 28 p.Research output: Contribution to journal › Article › peer-review
13 Citations (Scopus) -
Place attachment, spirituality and residential water conservation behaviour in Australia’s Northern Territory: application of an extended protection motivation theory
Baah, C., Saleem, M. A., Tenakwah, E. S., Chakrabarty, D. & Greenland, S., 1 Oct 2024, (E-pub ahead of print) In: Australasian Journal of Environmental Management. p. 1-28 28 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)41 Downloads (Pure) -
Shelf-stable food manufacturing in northern Australia and the Asia-Pacific: Reduce food waste and boost regional value capture and food security
Hunt, W., Stanley, R., Juliano, P., Sabarez, H., Knoerzer, K., Greenland, S. & Ompong, D., Apr 2024, Food Australia, 76, 2, p. 44-46 3 p.Research output: Contribution to specialist publication › Article
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Unrestricted tobacco marketing prompts young adults to smoke in an emerging market: A study of emotional responses
Tran, T. B. Y., Nguyen, N., Greenland, S. & Saleem, M. A., 2024, In: Journal of Strategic Marketing. 32, 5, p. 575 - 589 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)150 Downloads (Pure)
Activities
- 2 Researcher Recognition Scheme [ORI use only]
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RRS Claim: The Conversation: Greenland, S.: Australia can rebound to be international
Greenland, S. (Participant)
8 Sept 2021Activity: Other activities › Researcher Recognition Scheme [ORI use only]
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RRS Claim: Publication in Q1 SJR: Greenland, S.: Sustainable food consumption:..
Greenland, S. (Participant)
Jan 2021Activity: Other activities › Researcher Recognition Scheme [ORI use only]