Steven Greenland

Registered to supervise postgraduate research

20152018
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Personal profile

Research interests

Steve is Professor in Marketing and Chair of Business. His career spans 10 years with international market research agencies and 20 years in academia. With his academic-industry nexus he provides students with real-world learning experiences. Steve has conducted research projects across Africa, Asia, and Europe, shaping organisational decision making in numerous sectors including: advertising/media, automotive, FMCG, government, not-for-profit, pharma, retail, services, and telecommunications. Current research interests include emerging markets, sustainability, and the marketing of harmful products. Steve has published 25+ refereed journal articles, 4 books, 14 book chapters and over 30 conference papers. 

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Research Output 2015 2018

  • 11 Article
  • 6 Conference Paper published in Proceedings
  • 2 Chapter

Improving Agricultural water sustainability: Strategies for Effective Farm Water Management and Encouraging the Uptake of Drip Irrigation

Greenland, S., Dalrymple, J., Levin, E. & O'Mahony, B., 2018, The Goals of Sustainable Development. David, C., Shahla, S. & Abdul, M. (eds.). Springer, p. 111-123 13 p. (Approaches to Global Sustainability, Markets, and Governance book series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Brand names
Sustainability
Irrigation
Water
Water management

Sustainable innovation adoption barriers: water sustainability, food production and drip irrigation in Australia

Greenland, S., Levin, E., Dalrymple, J. F. & O’Mahony, B., 29 Aug 2018, In : Social Responsibility Journal. p. 1-16 16 p.

Research output: Contribution to journalArticleResearchpeer-review

irrigation
sustainability
food
innovation
water

Tobacco CSR and the Ethics Game Paradox: A Qualitative Approach for Evaluating Tobacco Brand Name Strategy Following Plain Packaging

Morton, A. & Greenland, S., 2018, The Goals of Sustainable Development. David, C., Shahla, S. & Abdul, M. (eds.). Springer, p. 179-192 14 p. (Approaches to Global Sustainability, Markets, and Governance ).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Paradox
Brand names
Packaging
Qualitative approaches
Corporate Social Responsibility

Employment driven online student attrition and the assessment policy divide: An Australian open access higher education perspective

Moore, C. & Greenland, S., 2017, In : Journal of Open, Flexible and Distance Learning. 21, 1, p. 52-62 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
open access
education
student
concession
qualitative interview

Energy efficient household appliances in emerging markets: the influence of consumers' values and knowledge on their attitudes and purchase behaviour

Nguyen, N. T., Lobo, A. & Greenland, S., 2017, In : International Journal of Consumer Studies. 41, 2, p. 167-177 11 p.

Research output: Contribution to journalArticleResearchpeer-review