Research output per year
Research output per year
Personal profile
Research interests
Steve is Professor in Marketing and Chair of Business. His career spans 10 years with international market research agencies and 20 years in academia. With his academic-industry nexus he provides students with real-world learning experiences. Steve has conducted research projects across Africa, Asia, and Europe, shaping organisational decision making in numerous sectors including: advertising/media, automotive, FMCG, government, not-for-profit, pharma, retail, services, and telecommunications. Current research interests include emerging markets, sustainability, and the marketing of harmful products. Steve has published 25+ refereed journal articles, 4 books, 14 book chapters and over 30 conference papers.
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Research output
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Large qualitative sample and thematic analysis to redefine student dropout and retention strategy in open online education
Greenland, S. J. & Moore, C., Nov 2021, In: British Journal of Educational Technology. p. 1-21 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Downloads (Pure) -
Measuring COVID-19’s impact on international HE students and intervention satisfaction: Implications for marketing theory and practice
Greenland, S., Saleem, M., Misra, R. & Bhatia, B., 22 Jul 2021, In: Journal of Marketing for Higher Education. 29 p.Research output: Contribution to journal › Article › peer-review
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Sustainable food consumption: Investigating organic meat purchase intention by vietnamese consumers
Nguyen, H. V., Nguyen, N., Nguyen, B. K. & Greenland, S., 2 Jan 2021, In: Sustainability (Switzerland). 13, 2, p. 1-15 15 p., 953.Research output: Contribution to journal › Article › peer-review
Open AccessFile67 Downloads (Pure) -
Barriers to innovation and technology adoption in the field of 3D-metal printing - A qualitative investigation
Chatterjee, P., Greenland, S., Low, D. & Rebecca, M., 2019, 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems: the challenges facing management: research and practice. 1 ed. Australia: Australian and New Zealand Academy of Management, p. 853-877 25 p. 351Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review
Open Access -
Corporate social irresponsibility and harmful product promotion
Greenland, S., Gill, R. & Low, D., 2019, BAM2019 Conference Proceedings. 1 ed. Birmingham, UK: British Academy of Management (BAM), 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review