Research output per year
Research output per year
Personal profile
Research interests
Steve is Professor in Marketing and Chair of Business. His career spans 10 years with international market research agencies and 20 years in academia. With his academic-industry nexus he provides students with real-world learning experiences. Steve has conducted research projects across Africa, Asia, and Europe, shaping organisational decision making in numerous sectors including: advertising/media, automotive, FMCG, government, not-for-profit, pharma, retail, services, and telecommunications. Current research interests include emerging markets, sustainability, and the marketing of harmful products. Steve has published 25+ refereed journal articles, 4 books, 14 book chapters and over 30 conference papers.
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Research output
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Accounting and First Nations: A Systematic Literature Review and Directions for Future Research
Norris, E., Kutubi, S. & Greenland, S., Jun 2022, In: Australian Accounting Review. 32, 2, p. 156-180 25 p.Research output: Contribution to journal › Review article › peer-review
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Large qualitative sample and thematic analysis to redefine student dropout and retention strategy in open online education
Greenland, S. J. & Moore, C., May 2022, In: British Journal of Educational Technology. 53, 3, p. 647-667 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile14 Downloads (Pure) -
Sustainable management education and an empirical five-pillar model of sustainability
Greenland, S., Saleem, M., Misra, R. & Mason, J., Nov 2022, In: International Journal of Management Education. 20, 3, p. 1-18 18 p., 100658.Research output: Contribution to journal › Article › peer-review
Open AccessFile7 Downloads (Pure) -
Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco
Lužar, K., Greenland, S. & Low, D., 2021, The SAGE Handbook of Marketing Ethics. Eagle, L., Dahl, S., De Pelsmacker, P. & Taylor, C. R. (eds.). 1 ed. London: SAGE Publications Ltd, p. 339-353Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Measuring COVID-19’s impact on international HE students and intervention satisfaction: implications for marketing theory and practice
Greenland, S., Saleem, M., Misra, R. & Bhatia, B., 22 Jul 2021, (E-pub ahead of print) In: Journal of Marketing for Higher Education. p. 1-29 29 p.Research output: Contribution to journal › Article › peer-review