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Research interests
Steve Greenland is a Professor in Marketing and is the Associate Dean of Research in the Faculty of Arts and Society at Charles Darwin University where he supports @100 research active academics.
His research interests encompass a range corporate sustainability and social responsibility themes, including education for sustainable development and irresponsible marketing practices. Steve also supervises PhD candidates in these areas. Steve’s career includes 10 years in senior roles with international market research agencies, as well as 20 years in academia. This academic-industry nexus provides unique perspectives on interpreting industry strategy and facilitates real-world learning experiences for students. Steve has conducted research projects across Africa, Asia, and Europe, shaping organisational decision making in many sectors including advertising/media, automotive, FMCG, government, not-for-profit, pharma, retail, services, and telecommunications. He has published over 25 refereed journal articles, several books, and numerous book chapters. His impactful research is demonstrated by well cited papers, influence of policy and practice, as well as keynote speaking and best paper awards at international conferences.
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Research output
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Cultural accountability in the annual report: The case of First Nations entities in Australia
Norris, E., Kutubi, S. & Greenland, S., 27 Apr 2023, In: Accounting and Finance. p. 1-26 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Marketing unhealthy brands: An analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, S. J., Gill, R., Moss, S. & Low, D., 2023, In: Journal of Strategic Marketing. 0, 0, p. 1-16 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Downloads (Pure) -
NT Shelf-stable Food Products: Market Opportunity Analysis
Greenland, S., Nguyen, N., Hunt, W., Rogers, S., Stanley, R. & Juliano, P., 2023, 76 p.Research output: Book/Report › Other report
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Accounting and First Nations: A Systematic Literature Review and Directions for Future Research
Norris, E., Kutubi, S. & Greenland, S., Jun 2022, In: Australian Accounting Review. 32, 2, p. 156-180 25 p.Research output: Contribution to journal › Review article › peer-review
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Large qualitative sample and thematic analysis to redefine student dropout and retention strategy in open online education
Greenland, S. J. & Moore, C., May 2022, In: British Journal of Educational Technology. 53, 3, p. 647-667 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile50 Downloads (Pure)