Steven Greenland

    Registered to supervise postgraduate research

    20152018

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    Research Output 2015 2018

    • 10 Article
    • 4 Conference Paper published in Proceedings
    • 2 Chapter

    Improving Agricultural water sustainability: Strategies for Effective Farm Water Management and Encouraging the Uptake of Drip Irrigation

    Greenland, S., Dalrymple, J., Levin, E. & O'Mahony, B. 2018 The Goals of Sustainable Development. David, C., Shahla, S. & Abdul, M. (eds.). Springer, p. 111-123 13 p. (Approaches to Global Sustainability, Markets, and Governance book series)

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Brand names
    Sustainability
    Irrigation
    Water
    Water management

    Tobacco CSR and the Ethics Game Paradox: A Qualitative Approach for Evaluating Tobacco Brand Name Strategy Following Plain Packaging

    Morton, A. & Greenland, S. 2018 The Goals of Sustainable Development. David, C., Shahla, S. & Abdul, M. (eds.). Springer, p. 179-192 14 p. (Approaches to Global Sustainability, Markets, and Governance )

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Paradox
    Brand names
    Packaging
    Qualitative approaches
    Corporate Social Responsibility
    Open Access
    open access
    education
    student
    concession
    qualitative interview

    The influence of cultural values on green purchase behaviour

    Nguyen, T. N., Lobo, A. & Greenland, S. 2017 In : Marketing Intelligence and Planning. 35, 3, p. 377-396 20 p.

    Research output: Contribution to journalArticle

    Purchase behavior
    Cultural values
    Purchase
    Purchase intention
    Long-term orientation