Steven Greenland

Registered to supervise postgraduate research

20112019

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Steve is Professor in Marketing and Chair of Business. His career spans 10 years with international market research agencies and 20 years in academia. With his academic-industry nexus he provides students with real-world learning experiences. Steve has conducted research projects across Africa, Asia, and Europe, shaping organisational decision making in numerous sectors including: advertising/media, automotive, FMCG, government, not-for-profit, pharma, retail, services, and telecommunications. Current research interests include emerging markets, sustainability, and the marketing of harmful products. Steve has published 25+ refereed journal articles, 4 books, 14 book chapters and over 30 conference papers. 

Fingerprint

Dive into the research topics where Steven Greenland is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network

Recent external collaboration on country level. Dive into details by clicking on the dots.
If you made any changes in Pure these will be visible here soon.