Research output per year
Research output per year
Personal profile
Research interests
Steve is Professor in Marketing and Chair of Business. His career spans 10 years with international market research agencies and 20 years in academia. With his academic-industry nexus he provides students with real-world learning experiences. Steve has conducted research projects across Africa, Asia, and Europe, shaping organisational decision making in numerous sectors including: advertising/media, automotive, FMCG, government, not-for-profit, pharma, retail, services, and telecommunications. Current research interests include emerging markets, sustainability, and the marketing of harmful products. Steve has published 25+ refereed journal articles, 4 books, 14 book chapters and over 30 conference papers.
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Sustainable food consumption: Investigating organic meat purchase intention by vietnamese consumers
Nguyen, H. V., Nguyen, N., Nguyen, B. K. & Greenland, S., 2 Jan 2021, In: Sustainability (Switzerland). 13, 2, p. 1-15 15 p., 953.Research output: Contribution to journal › Article › peer-review
Open AccessFile26 Downloads (Pure) -
Barriers to innovation and technology adoption in the field of 3D-metal printing - A qualitative investigation
Chatterjee, P., Greenland, S., Low, D. & Kueny, R., 2019, 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems: the challenges facing management: research and practice. Anzam, p. 1-25 25 p. 351Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review
Open Access -
Corporate social irresponsibility and harmful product promotion
Greenland, S., Gill, R. & Low, D., 2019, British Academy of Management Conference Proceedings. Aston University, Birmingham, UK, 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review
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Demographics of sustainable technology consumption in an emerging market: the significance of education to energy efficient appliance adoption
Nguyen, N., Greenland, S., Lobo, A. & Nguyen, H. V., 2 Sep 2019, In: Social Responsibility Journal. 15, 6, p. 803-818 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile120 Downloads (Pure) -
Future Sustainability, Innovation and Marketing: A framework for understanding impediments to sustainable innovation adoption and corporate social responsibility
Greenland, S., 2019, The Components of Sustainable Development: Engagement and Partnership. Crowther, D. & Seifi, S. (eds.). Springer Nature, p. 63-80 18 p. (Approaches to Global Sustainability, Markets, and Governance).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review