Project Details
Description
The marketing component of the NAFTI project is aimed at understanding the viability of an NT shelf-stable food processing facility and the market potential for shelf-stable foods produced using local NT produce, with a focus on red meat, tropical fruits and seafood. This market analysis also sought to inform the marketing strategies and approaches that will provide competitive advantage and the defendable long-term success for NT shelf stable foods. More specifically it identifies the types of shelf-stable food types using NT produce that offer most potential, as well as their critical unique selling points that will provide competitive advantage.
Short title | NAFTI Marketing |
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Status | Finished |
Effective start/end date | 1/06/22 → 31/01/24 |
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