NT Shelf-stable Food Products – Market Opportunity Analysis Part of the Charles Darwin University–Northern Australia Food Technology Innovation (NAFTI) Project

  • Greenland, Steven (Principal Investigator/Chief Investigator A)
  • Saleem, Muhammad (Principal Investigator/Chief Investigator A)
  • Nguyen, Ninh (Principal Investigator/Chief Investigator A)

    Project: Research

    Project Details

    Description

    The marketing component of the NAFTI project is aimed at understanding the viability of an NT shelf-stable food processing facility and the market potential for shelf-stable foods produced using local NT produce, with a focus on red meat, tropical fruits and seafood. This market analysis also sought to inform the marketing strategies and approaches that will provide competitive advantage and the defendable long-term success for NT shelf stable foods. More specifically it identifies the types of shelf-stable food types using NT produce that offer most potential, as well as their critical unique selling points that will provide competitive advantage.
    Short titleNAFTI Marketing
    StatusFinished
    Effective start/end date1/06/2231/01/24

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