A case of sweet fruit: an empirical study of marketing strategy development

P HYLAND, Philip Bretherton, J ROLFE

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review

Original language	English
Title of host publication	Virtue in marketing
Subtitle of host publication	proceedings of the Academy of Marketing Doctoral Colloquium
Place of Publication	Cheltenham, United Kingdom
Publisher	University of Gloucestershire: Business School
Pages	-
Number of pages	11
Publication status	Published - 2004
Event	Academy of Marketing Conference â€œVirtue in Marketingâ€� - Gloucester, United Kingdom Duration: 6 Jul 2004 → 9 Jul 2004

Conference	Academy of Marketing Conference â€œVirtue in Marketingâ€�
Period	6/07/04 → 9/07/04

Cite this

@inproceedings{9c958da22be7478d81d2447df740f7ae,

title = "A case of sweet fruit: an empirical study of marketing strategy development",

author = "P HYLAND and Philip Bretherton and J ROLFE",

year = "2004",

language = "English",

pages = "--",

booktitle = "Virtue in marketing",

publisher = "University of Gloucestershire: Business School",

note = "Academy of Marketing Conference {\^a}€{\oe}Virtue in Marketing{\^a}€� ; Conference date: 06-07-2004 Through 09-07-2004",

}

A case of sweet fruit: an empirical study of marketing strategy development. / HYLAND, P; Bretherton, Philip; ROLFE, J.
Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium. Cheltenham, United Kingdom: University of Gloucestershire: Business School, 2004. p. -.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review

TY - GEN

T1 - A case of sweet fruit

T2 - Academy of Marketing Conference â€œVirtue in Marketingâ€�

AU - HYLAND, P

AU - Bretherton, Philip

AU - ROLFE, J

PY - 2004

Y1 - 2004

M3 - Conference Paper published in Proceedings

SP - -

BT - Virtue in marketing

PB - University of Gloucestershire: Business School

CY - Cheltenham, United Kingdom

Y2 - 6 July 2004 through 9 July 2004

ER -