A case of sweet fruit

an empirical study of marketing strategy development

P HYLAND, Philip Bretherton, J ROLFE

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

    Original languageEnglish
    Title of host publicationVirtue in marketing
    Subtitle of host publicationproceedings of the Academy of Marketing Doctoral Colloquium
    Place of PublicationCheltenham, United Kingdom
    PublisherUniversity of Gloucestershire: Business School
    Pages-
    Number of pages11
    Publication statusPublished - 2004
    EventAcademy of Marketing Conference “Virtue in Marketing� - Gloucester, United Kingdom
    Duration: 6 Jul 20049 Jul 2004

    Conference

    ConferenceAcademy of Marketing Conference “Virtue in Marketing�
    Period6/07/049/07/04

    Cite this

    HYLAND, P., Bretherton, P., & ROLFE, J. (2004). A case of sweet fruit: an empirical study of marketing strategy development. In Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium (pp. -). Cheltenham, United Kingdom: University of Gloucestershire: Business School.
    HYLAND, P ; Bretherton, Philip ; ROLFE, J. / A case of sweet fruit : an empirical study of marketing strategy development. Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium. Cheltenham, United Kingdom : University of Gloucestershire: Business School, 2004. pp. -
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    title = "A case of sweet fruit: an empirical study of marketing strategy development",
    author = "P HYLAND and Philip Bretherton and J ROLFE",
    year = "2004",
    language = "English",
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    booktitle = "Virtue in marketing",
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    HYLAND, P, Bretherton, P & ROLFE, J 2004, A case of sweet fruit: an empirical study of marketing strategy development. in Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium. University of Gloucestershire: Business School, Cheltenham, United Kingdom, pp. -, Academy of Marketing Conference “Virtue in Marketing�, 6/07/04.

    A case of sweet fruit : an empirical study of marketing strategy development. / HYLAND, P; Bretherton, Philip; ROLFE, J.

    Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium. Cheltenham, United Kingdom : University of Gloucestershire: Business School, 2004. p. -.

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

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    T1 - A case of sweet fruit

    T2 - an empirical study of marketing strategy development

    AU - HYLAND, P

    AU - Bretherton, Philip

    AU - ROLFE, J

    PY - 2004

    Y1 - 2004

    M3 - Conference Paper published in Proceedings

    SP - -

    BT - Virtue in marketing

    PB - University of Gloucestershire: Business School

    CY - Cheltenham, United Kingdom

    ER -

    HYLAND P, Bretherton P, ROLFE J. A case of sweet fruit: an empirical study of marketing strategy development. In Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium. Cheltenham, United Kingdom: University of Gloucestershire: Business School. 2004. p. -