A case of sweet fruit: an empirical study of marketing strategy development

P HYLAND, Philip Bretherton, J ROLFE

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedings

    Original languageEnglish
    Title of host publicationVirtue in marketing
    Subtitle of host publicationproceedings of the Academy of Marketing Doctoral Colloquium
    Place of PublicationCheltenham, United Kingdom
    PublisherUniversity of Gloucestershire: Business School
    Pages-
    Number of pages11
    Publication statusPublished - 2004
    EventAcademy of Marketing Conference “Virtue in Marketing� - Gloucester, United Kingdom
    Duration: 6 Jul 20049 Jul 2004

    Conference

    ConferenceAcademy of Marketing Conference “Virtue in Marketing�
    Period6/07/049/07/04

    Cite this

    HYLAND, P., Bretherton, P., & ROLFE, J. (2004). A case of sweet fruit: an empirical study of marketing strategy development. In Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium (pp. -). University of Gloucestershire: Business School.