A higher degree of the Chilly Climate

P BOVINGDON, Philip Bretherton, A DOBELE

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedings

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference
    Place of PublicationMiddlesex, United Kingdom
    PublisherMiddlesex University Press
    Number of pages13
    Publication statusPublished - 2006
    EventAcademy of Marketing Conference - Middlesex, United Kingdom
    Duration: 4 Jul 20066 Jul 2006


    ConferenceAcademy of Marketing Conference

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