A reflection on using mind maps as a tool for grounded theory analysis

Ulrike Kachel, Gayle Jennings

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review


Qualitative data analysis can be a daunting task, especially for novice researchers, and there is no one way to approach this as research topics and approaches are multiple and diverse. Over recent decades, qualitative data analysis software (QDAS) such as NVivo or Leximancer have been developed to support researchers with this task. However, different software tools provide different functionalities and, at times, may limit empirical material/data analysis or can be difficult to learn in the first place. Further, utilising grounded theory with its different coding phases can add another challenge for novice researchers. This paper presents a reflection by a novice researcher on exploring different tools for qualitative empirical material analysis and an illustration of using a mind mapping software to refine concepts and codes within a grounded theory research project. By sharing this research experience, it is hoped to provide other (novice) researchers with insights into how to creatively approach research challenges and how mind maps can be used in new ways as a research tool.
Original languageEnglish
Title of host publication51st Annual Travel and Tourism Research Association International Conference
Subtitle of host publicationCollection of Research Papers and Abstracts
EditorsCody Morris Paris, Stefanie Benjamin
Place of PublicationAmherst
PublisherTravel and Tourism Research Association
Number of pages9
Publication statusPublished - Jul 2020
Event2020 TTRA Annual International Conference - Victoria Conference Centre, Victoria, Canada
Duration: 16 Jun 202018 Jun 2020
Conference number: 51st


Conference2020 TTRA Annual International Conference
Internet address

Cite this