Qualitative data analysis can be a daunting task, especially for novice researchers, and there is no one way to approach this as research topics and approaches are multiple and diverse. Over recent decades, qualitative data analysis software (QDAS) such as NVivo or Leximancer have been developed to support researchers with this task. However, different software tools provide different functionalities and, at times, may limit empirical material/data analysis or can be difficult to learn in the first place. Further, utilising grounded theory with its different coding phases can add another challenge for novice researchers. This paper presents a reflection by a novice researcher on exploring different tools for qualitative empirical material analysis and an illustration of using a mind mapping software to refine concepts and codes within a grounded theory research project. By sharing this research experience, it is hoped to provide other (novice) researchers with insights into how to creatively approach research challenges and how mind maps can be used in new ways as a research tool.
|Title of host publication||51st Annual Travel and Tourism Research Association International Conference|
|Subtitle of host publication||Collection of Research Papers and Abstracts|
|Editors||Cody Morris Paris, Stefanie Benjamin|
|Place of Publication||Amherst|
|Publisher||Travel and Tourism Research Association|
|Number of pages||9|
|Publication status||Published - Jul 2020|
|Event||2020 TTRA Annual International Conference - Victoria Conference Centre, Victoria, Canada|
Duration: 16 Jun 2020 → 18 Jun 2020
Conference number: 51st
|Conference||2020 TTRA Annual International Conference|
|Period||16/06/20 → 18/06/20|
Kachel, U., & Jennings, G. (2020). A reflection on using mind maps as a tool for grounded theory analysis. In C. M. Paris, & S. Benjamin (Eds.), 51st Annual Travel and Tourism Research Association International Conference: Collection of Research Papers and Abstracts Travel and Tourism Research Association.