A value- and expectancy-based approach to understanding residents' intended response to a wildfire threat

Ilona M McNeill, Patrick Dunlop, Timothy Skinner, D Morrison

    Research output: Contribution to journalArticleResearchpeer-review

    Abstract

    To motivate residents to evacuate early in case of a wildfire threat, it is important to know what factors underlie their response-related decision-making. The current paper examines the role of the value and expectancy tied to potential outcomes of defending vs evacuating on awareness of a community fire threat. A scenario study among 339 Western Australians revealed that residents intending to leave immediately on awareness of a community fire threat differ from those not intending to leave immediately in both value and expectancy. For one, intended leavers were more likely than those intending to defend their property to have children. Also, the data showed a trend towards intended leavers being less likely to have livestock. Furthermore, intended leavers placed less importance on the survival of their property than those with other expressed intentions. They also reported lower expectancies regarding the likelihood of achieving positive outcomes by defending than those intending to defend or wait and see before deciding what to do. Finally, intended leavers perceived it more likely that they would avoid harm to their pets by evacuating than those intending to defend throughout or wait and see. These findings have important implications for strategies to influence residents' response-related decision-making.
    Original languageEnglish
    Pages (from-to)378-389
    Number of pages12
    JournalInternational Journal of Wildland Fire
    Volume25
    Issue number4
    DOIs
    Publication statusPublished - 2016

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    McNeill, Ilona M ; Dunlop, Patrick ; Skinner, Timothy ; Morrison, D. / A value- and expectancy-based approach to understanding residents' intended response to a wildfire threat. In: International Journal of Wildland Fire. 2016 ; Vol. 25, No. 4. pp. 378-389.
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    abstract = "To motivate residents to evacuate early in case of a wildfire threat, it is important to know what factors underlie their response-related decision-making. The current paper examines the role of the value and expectancy tied to potential outcomes of defending vs evacuating on awareness of a community fire threat. A scenario study among 339 Western Australians revealed that residents intending to leave immediately on awareness of a community fire threat differ from those not intending to leave immediately in both value and expectancy. For one, intended leavers were more likely than those intending to defend their property to have children. Also, the data showed a trend towards intended leavers being less likely to have livestock. Furthermore, intended leavers placed less importance on the survival of their property than those with other expressed intentions. They also reported lower expectancies regarding the likelihood of achieving positive outcomes by defending than those intending to defend or wait and see before deciding what to do. Finally, intended leavers perceived it more likely that they would avoid harm to their pets by evacuating than those intending to defend throughout or wait and see. These findings have important implications for strategies to influence residents' response-related decision-making.",
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    A value- and expectancy-based approach to understanding residents' intended response to a wildfire threat. / McNeill, Ilona M; Dunlop, Patrick; Skinner, Timothy; Morrison, D.

    In: International Journal of Wildland Fire, Vol. 25, No. 4, 2016, p. 378-389.

    Research output: Contribution to journalArticleResearchpeer-review

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