Adoption Of Sustainability Innovations and Environmental 2 Opinion Leadership: : A Way to Foster Environmental Sustaina-3 bility Through Diffusion of Innovation Theory

Research output: Contribution to journalArticlepeer-review

Abstract

Environmental sustainability is a major challenge for the government of various countries. 6 The industrial sector and the growth of startups have created a challenge for sustainable develop-7 ment with little concept of innovativeness for environment sustainability. The current research 8 aimed to foster environmental sustainability by adopting sustainability innovation and environ-9 mental opinion leadership in the hospital industry. The adoption of sustainability innovation along 10 with environmental opinion leadership in the hospital industry is rarely studied in the literature. 11 Particularly, this concept is completely ignored in the context of Pakistan. Quantitative research 12 approach is employed in this study. A survey instrument in form of questionnaire was used to col-13 lect data from respondents. Respondents of the study were the employees working in public hospi-14 tals of Pakistan. Simple random sampling was employed for data collection. The data analysis was 15 carried out by using Partial Least Square-Structural Equation Modeling (PLS-SEM). The findings of 16 this study concluded that, the role of trialability, innovativeness, compatibility, simplicity, and rel-17 ative advantage must be considered while adoption of sustainable innovation among the hospitals. 18 . The practical and theoretical implications of this study are significant to improve environmental 19 sustainability in Pakistan.
Original languageEnglish
JournalSustainability
Publication statusAccepted/In press - 2022

Fingerprint

Dive into the research topics of 'Adoption Of Sustainability Innovations and Environmental 2 Opinion Leadership: : A Way to Foster Environmental Sustaina-3 bility Through Diffusion of Innovation Theory'. Together they form a unique fingerprint.

Cite this