An Empirical Assessment of the International Joint Venture Motives of Developing and Developed Countries

Systematic study of the ‘motives of IJV formation is fairly recent in international business and marketing strategy literature. The accumulated
research has reported an extensive array of IJV motives. However key questions remain insufficiently explored. It has been argued that there are significant differences between the motives of developing and developed country IJVs. Despite the intuitive appeal and conceptual support, there is limited empirical evidence to systematically assess this proposition.This
paper is an attempt to assess the evidence to corroborate the proposition. Based on an international survey of IJVs formed between developed and developing country partners, it investigates the nature of IJV motives. The
empirical results shed new light and question the ambit claim that IJV motives of parent firms from developing and developed countries are
different for all types of resource seeking motives.