An evaluation of how market segmentation approaches aid destination marketing

J Hanlan, Don Fuller, S Wilde

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	5-26
Number of pages	22
Journal	Journal of Hospitality and Leisure Marketing
Volume	15
Issue number	1
Publication status	Published - 2006

Cite this

@article{1399e2abea07412e850282d3c5de54c7,

title = "An evaluation of how market segmentation approaches aid destination marketing",

author = "J Hanlan and Don Fuller and S Wilde",

year = "2006",

language = "English",

volume = "15",

pages = "5--26",

journal = "Journal of Hospitality and Leisure Marketing",

issn = "1050-7051",

publisher = "Unknown",

number = "1",

}