An evaluation of how market segmentation approaches aid destination marketing

J Hanlan, Don Fuller, S Wilde

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)5-26
    Number of pages22
    JournalJournal of Hospitality and Leisure Marketing
    Volume15
    Issue number1
    Publication statusPublished - 2006

    Cite this

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    title = "An evaluation of how market segmentation approaches aid destination marketing",
    author = "J Hanlan and Don Fuller and S Wilde",
    year = "2006",
    language = "English",
    volume = "15",
    pages = "5--26",
    journal = "Journal of Hospitality and Leisure Marketing",
    issn = "1050-7051",
    publisher = "Unknown",
    number = "1",

    }

    An evaluation of how market segmentation approaches aid destination marketing. / Hanlan, J; Fuller, Don; Wilde, S.

    In: Journal of Hospitality and Leisure Marketing, Vol. 15, No. 1, 2006, p. 5-26.

    Research output: Contribution to journalArticleResearchpeer-review

    TY - JOUR

    T1 - An evaluation of how market segmentation approaches aid destination marketing

    AU - Hanlan, J

    AU - Fuller, Don

    AU - Wilde, S

    PY - 2006

    Y1 - 2006

    M3 - Article

    VL - 15

    SP - 5

    EP - 26

    JO - Journal of Hospitality and Leisure Marketing

    JF - Journal of Hospitality and Leisure Marketing

    SN - 1050-7051

    IS - 1

    ER -