| Original language | English |
|---|---|
| Pages (from-to) | 5-26 |
| Number of pages | 22 |
| Journal | Journal of Hospitality and Leisure Marketing |
| Volume | 15 |
| Issue number | 1 |
| Publication status | Published - 2006 |
Cite this
Hanlan, J., Fuller, D., & Wilde, S. (2006). An evaluation of how market segmentation approaches aid destination marketing. Journal of Hospitality and Leisure Marketing, 15(1), 5-26.
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title = "An evaluation of how market segmentation approaches aid destination marketing",
author = "J Hanlan and Don Fuller and S Wilde",
year = "2006",
language = "English",
volume = "15",
pages = "5--26",
journal = "Journal of Hospitality and Leisure Marketing",
issn = "1050-7051",
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}
Hanlan, J, Fuller, D & Wilde, S 2006, 'An evaluation of how market segmentation approaches aid destination marketing', Journal of Hospitality and Leisure Marketing, vol. 15, no. 1, pp. 5-26.
An evaluation of how market segmentation approaches aid destination marketing. / Hanlan, J; Fuller, Don; Wilde, S.
In: Journal of Hospitality and Leisure Marketing, Vol. 15, No. 1, 2006, p. 5-26.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - An evaluation of how market segmentation approaches aid destination marketing
AU - Hanlan, J
AU - Fuller, Don
AU - Wilde, S
PY - 2006
Y1 - 2006
M3 - Article
VL - 15
SP - 5
EP - 26
JO - Journal of Hospitality and Leisure Marketing
JF - Journal of Hospitality and Leisure Marketing
SN - 1050-7051
IS - 1
ER -
Hanlan J, Fuller D, Wilde S. An evaluation of how market segmentation approaches aid destination marketing. Journal of Hospitality and Leisure Marketing. 2006;15(1):5-26.