Abstract
Malaysia is an expanding ELT market. The entry of new ELT providers has created an explosion of educational opportunities for learners of English in this region. The Malaysian government is acutely conscious that in its drive to integrate the country into the global knowledge economy it must have a population that is proficient in English as it has become the language of the information age. English, therefore, offers potential market opportunities in the ELT sector. This article excavates the wayEnglish is being appropriated in the ELT industry today. It examines the changing roles of English from the colonial and the post-colonial eras and seeks to highlight the issues associated withthe trends, diversities, and challenges in the ELT industry. The chapter reveals the ways in which ELT has evolved as a result of rising demands. It highlights ELT as a competitive business amongits major providers. Also, it shows the trends of the competition by its providers and the diversification that takes place in catering forthe multicultural speakers, which, in turn, positions Malaysia as an international hub for learning.
| Original language | English |
|---|---|
| Title of host publication | Language Teaching and Learning |
| Subtitle of host publication | New Dimensions and Interventions |
| Editors | Ambigapathy Pandian, Christine L.C. Ling, Debbita T. A. Lin, Jayagowri Muniandy, Lee B. Choo |
| Place of Publication | Newcastle upon Tyne, United Kingdom |
| Publisher | Cambridge Scholars Publishing |
| Chapter | VI |
| Pages | 72-85 |
| Number of pages | 14 |
| ISBN (Print) | 978-1-4438-5980-6 |
| Publication status | Published - 2014 |
| Externally published | Yes |