Are Consumers of Luxury Natural Products Concerned About Environmental Issues

In this current marketplace, where consumers are becoming increasingly health conscious, natural products are increasingly promoting environmental and health related issues to the customers with a promise to enhance their quality of life. For luxury natural products, this effort is growing ever more robust due to the assurance of product quality and consumer awareness of environmental issues. Despite the significant grow thin the market for luxury natural products in Thailand, at present, little is known as to whether varying degrees of environmental and health consciousness will impact purchasing behavior. Data was collected from325 Thai consumers in a capital city in Thailand using a purposive judgment sample. The results show that environmental and health consciousness does have positive and significant impacts on consumers' repurchase intention of luxury natural products. The empirical results and findings from this study will be valuable for business practitioners in the luxury natural products industry, to help formulate marketing strategies and facilitate industry development.