ASEAN users' privacy concerns and security in using online social networks

Narumon Sriratanaviriyakul; Mathews Nkhoma; Anna Lyza Felipe; Thanh Kim Cao; Quyen Ha Tran; Roger Epworth; Avinash Shankaranarayanan; Huy Le Quang

doi:10.1504/IJESDF.2017.081787

ASEAN users' privacy concerns and security in using online social networks

Narumon Sriratanaviriyakul, Mathews Nkhoma, Anna Lyza Felipe, Thanh Kim Cao, Quyen Ha Tran, Roger Epworth, Avinash Shankaranarayanan, Huy Le Quang

Research output: Contribution to journal › Article

Abstract

As the ASEAN consumers are increasingly moving online, the number of internet users according to UBS increase to 32% across the region and 112% penetrated by mobile technology. More than 50% of ASEAN users are participating to online social network (OSN). This research is to investigate the awareness and influence of security and privacy issues on internets users' trust, and building a safer OSN landscape in South East Asian region by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings shows that 'privacy' correlates with 'security' but these two variables do not have significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.

Original language	English
Pages (from-to)	84-99
Number of pages	16
Journal	International Journal of Electronic Security and Digital Forensics
Volume	9
Issue number	1
DOIs	https://doi.org/10.1504/IJESDF.2017.081787
Publication status	Published - 1 Jan 2017
Externally published	Yes

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10.1504/IJESDF.2017.081787

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title = "ASEAN users' privacy concerns and security in using online social networks",

abstract = "As the ASEAN consumers are increasingly moving online, the number of internet users according to UBS increase to 32% across the region and 112% penetrated by mobile technology. More than 50% of ASEAN users are participating to online social network (OSN). This research is to investigate the awareness and influence of security and privacy issues on internets users' trust, and building a safer OSN landscape in South East Asian region by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings shows that 'privacy' correlates with 'security' but these two variables do not have significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.",

keywords = "Online social network, OSN, Privacy concerns, Security, Trust",

author = "Narumon Sriratanaviriyakul and Mathews Nkhoma and Felipe, {Anna Lyza} and Cao, {Thanh Kim} and {Ha Tran}, Quyen and Roger Epworth and Avinash Shankaranarayanan and Quang, {Huy Le}",

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ASEAN users' privacy concerns and security in using online social networks. / Sriratanaviriyakul, Narumon; Nkhoma, Mathews; Felipe, Anna Lyza; Cao, Thanh Kim; Ha Tran, Quyen; Epworth, Roger; Shankaranarayanan, Avinash; Quang, Huy Le.

In: International Journal of Electronic Security and Digital Forensics, Vol. 9, No. 1, 01.01.2017, p. 84-99.

Research output: Contribution to journal › Article

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AU - Sriratanaviriyakul, Narumon

AU - Nkhoma, Mathews

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AU - Cao, Thanh Kim

AU - Ha Tran, Quyen

AU - Epworth, Roger

AU - Shankaranarayanan, Avinash

AU - Quang, Huy Le

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AB - As the ASEAN consumers are increasingly moving online, the number of internet users according to UBS increase to 32% across the region and 112% penetrated by mobile technology. More than 50% of ASEAN users are participating to online social network (OSN). This research is to investigate the awareness and influence of security and privacy issues on internets users' trust, and building a safer OSN landscape in South East Asian region by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings shows that 'privacy' correlates with 'security' but these two variables do not have significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.

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