Abstract
As the ASEAN consumers are increasingly moving online, the number of internet users according to UBS increase to 32% across the region and 112% penetrated by mobile technology. More than 50% of ASEAN users are participating to online social network (OSN). This research is to investigate the awareness and influence of security and privacy issues on internets users' trust, and building a safer OSN landscape in South East Asian region by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings shows that 'privacy' correlates with 'security' but these two variables do not have significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.
| Original language | English |
|---|---|
| Pages (from-to) | 84-99 |
| Number of pages | 16 |
| Journal | International Journal of Electronic Security and Digital Forensics |
| Volume | 9 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Jan 2017 |
| Externally published | Yes |
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ASEAN users' privacy concerns and security in using online social networks. / Sriratanaviriyakul, Narumon; Nkhoma, Mathews; Felipe, Anna Lyza; Cao, Thanh Kim; Ha Tran, Quyen; Epworth, Roger; Shankaranarayanan, Avinash; Quang, Huy Le.
In: International Journal of Electronic Security and Digital Forensics, Vol. 9, No. 1, 01.01.2017, p. 84-99.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - ASEAN users' privacy concerns and security in using online social networks
AU - Sriratanaviriyakul, Narumon
AU - Nkhoma, Mathews
AU - Felipe, Anna Lyza
AU - Cao, Thanh Kim
AU - Ha Tran, Quyen
AU - Epworth, Roger
AU - Shankaranarayanan, Avinash
AU - Quang, Huy Le
PY - 2017/1/1
Y1 - 2017/1/1
N2 - As the ASEAN consumers are increasingly moving online, the number of internet users according to UBS increase to 32% across the region and 112% penetrated by mobile technology. More than 50% of ASEAN users are participating to online social network (OSN). This research is to investigate the awareness and influence of security and privacy issues on internets users' trust, and building a safer OSN landscape in South East Asian region by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings shows that 'privacy' correlates with 'security' but these two variables do not have significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.
AB - As the ASEAN consumers are increasingly moving online, the number of internet users according to UBS increase to 32% across the region and 112% penetrated by mobile technology. More than 50% of ASEAN users are participating to online social network (OSN). This research is to investigate the awareness and influence of security and privacy issues on internets users' trust, and building a safer OSN landscape in South East Asian region by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings shows that 'privacy' correlates with 'security' but these two variables do not have significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.
KW - Online social network
KW - OSN
KW - Privacy concerns
KW - Security
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=85011317536&partnerID=8YFLogxK
U2 - 10.1504/IJESDF.2017.081787
DO - 10.1504/IJESDF.2017.081787
M3 - Article
VL - 9
SP - 84
EP - 99
JO - International Journal of Electronic Security and Digital Forensics
JF - International Journal of Electronic Security and Digital Forensics
SN - 1751-911X
IS - 1
ER -