Assessing the total economic value of threatened livestock breeds in Italy: Implications for conservation policy

Kerstin Zander, Giovanni Signorello, Maria De Salvo, Gustavo Gandini, Adam G Drucker

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    The total economic value (TEV) of two threatened Italian cattle breeds (Modicana and Maremmana) was investigated using a choice experiment survey. Most respondents (85%) support breed conservation, their stated willingness-to-pay easily justifying EU support. The high landscape maintenance, existence and future option values of both breeds (around 80% of their TEVs) suggest that incentives mechanisms are indeed needed in order to allow farmers to capture some of these public good values and hence motivate them to undertake conservation-related activities. The positive direct use values of both breeds (around 20% of their TEVs) imply that niche product markets aimed at enhancing the private good values associated with conservation could also form elements of a conservation and use strategy for these breeds.
    Original languageEnglish
    Pages (from-to)219-229
    Number of pages11
    JournalEcological Economics
    Publication statusPublished - Sep 2013


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