Blogs in tourism: Changing approaches to information exchange

D SCHMALLEGGER, Dean Carson

    Research output: Contribution to journalArticle

    Abstract

    The continuing rise of the internet as a communications tool for travel and tourism presents challenges for destination marketing organizations and tourism enterprises. Previous research has suggested that the internet contributes to five key functions - promotion, product distribution, communication, management and research. This paper examines how Web 2.0 applications, and specifically the increasing number of travel blogs, might influence these functions. The research reviewed the published literature and real-life examples of destination marketing organizations and tourism enterprises using blogs as part of their business strategy. Some interesting examples were found for each of the functions, which may point the way to more effective use of user generated content by the tourism industry, while also revealing challenges to achieving this. � SAGE Publications Los Angeles, London, New Delhi and Singapore.
    Original languageEnglish
    Pages (from-to)99-110
    Number of pages12
    JournalJournal of Vacation Marketing
    Volume14
    Issue number2
    Publication statusPublished - 2008

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