Brand positioning for innovation in online education: A study of non-metropolitan Australian Universities

Muhammad Haq, Ricardo Santa, Siva Vemuri

    Research output: Contribution to conferenceAbstract

    Original languageEnglish
    Publication statusPublished - 2010
    Event6th International Conference of the Academy of Marketing - Spain
    Duration: 9 Apr 201011 Apr 2010

    Conference

    Conference6th International Conference of the Academy of Marketing
    Period9/04/1011/04/10

    Cite this

    Haq, M., Santa, R., & Vemuri, S. (2010). Brand positioning for innovation in online education: A study of non-metropolitan Australian Universities. Abstract from 6th International Conference of the Academy of Marketing, .