Branding spiritual tourism by religion is not enough: An exploratory study of Australian and Pakistani spiritual tourists

Muhammad Haq, Ho Yin Wong, Philip Bretherton

    Research output: Contribution to conferenceAbstract

    Original languageEnglish
    Publication statusPublished - 2010
    Event6th International Conference of the Academy of Marketing - Spain
    Duration: 9 Apr 201011 Apr 2010

    Conference

    Conference6th International Conference of the Academy of Marketing
    Period9/04/1011/04/10

    Cite this

    Haq, M., Wong, H. Y., & Bretherton, P. (2010). Branding spiritual tourism by religion is not enough: An exploratory study of Australian and Pakistani spiritual tourists. Abstract from 6th International Conference of the Academy of Marketing, .