Branding spiritual tourism by religion is not enough: An exploratory study of Australian and Pakistani spiritual tourists

Muhammad Haq, Ho Yin Wong, Philip Bretherton

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2010
Event	6th International Conference of the Academy of Marketing - Spain Duration: 9 Apr 2010 → 11 Apr 2010

Conference	6th International Conference of the Academy of Marketing
Period	9/04/10 → 11/04/10

Cite this

Haq, M., Wong, H. Y., & Bretherton, P. (2010). Branding spiritual tourism by religion is not enough: An exploratory study of Australian and Pakistani spiritual tourists. Abstract from 6th International Conference of the Academy of Marketing, .

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title = "Branding spiritual tourism by religion is not enough: An exploratory study of Australian and Pakistani spiritual tourists",

author = "Muhammad Haq and Wong, {Ho Yin} and Philip Bretherton",

year = "2010",

language = "English",

note = "6th International Conference of the Academy of Marketing ; Conference date: 09-04-2010 Through 11-04-2010",

}