Business buyers'  acceptance of information system: integrating buyers' perceptions of technology and perceptions of service value

Malliga Marimuthu

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing in the new global order
Subtitle of host publication	challenges and opportunities
Editors	Tapan Panda, Naveen Donthu
Publisher	Excel Books
Pages	321-329
Number of pages	9
ISBN (Print)	9788174465108
Publication status	Published - 2007

Cite this

@inbook{4722ef5f996e41909830583f0b34458c,

title = "Business buyers' acceptance of information system: integrating buyers' perceptions of technology and perceptions of service value",

author = "Malliga Marimuthu",

year = "2007",

language = "English",

isbn = "9788174465108",

pages = "321--329",

editor = "Tapan Panda and Naveen Donthu",

booktitle = "Marketing in the new global order",

publisher = "Excel Books",

}

Marketing in the new global order: challenges and opportunities. ed. / Tapan Panda; Naveen Donthu. Excel Books, 2007. p. 321-329.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review