Original language | English |
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Title of host publication | Marketing in the new global order |
Subtitle of host publication | challenges and opportunities |
Editors | Tapan Panda, Naveen Donthu |
Publisher | Excel Books |
Pages | 321-329 |
Number of pages | 9 |
ISBN (Print) | 9788174465108 |
Publication status | Published - 2007 |
Business buyers' acceptance of information system: integrating buyers' perceptions of technology and perceptions of service value
Malliga Marimuthu
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review