Business buyers' acceptance of information system: integrating buyers' perceptions of technology and perceptions of service value

Malliga Marimuthu

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationMarketing in the new global order
    Subtitle of host publicationchallenges and opportunities
    EditorsTapan Panda, Naveen Donthu
    PublisherExcel Books
    Pages321-329
    Number of pages9
    ISBN (Print)9788174465108
    Publication statusPublished - 2007

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