Business buyers' acceptance of information system: integrating buyers' perceptions of technology and perceptions of service value

Malliga Marimuthu

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationMarketing in the new global order
    Subtitle of host publicationchallenges and opportunities
    EditorsTapan Panda, Naveen Donthu
    PublisherExcel Books
    Number of pages9
    ISBN (Print)9788174465108
    Publication statusPublished - 2007

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