Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?

Prescott C. Ensign; Jonathan Fast; Stefan Hentsch

doi:10.1177/0256090916654602

Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?

Prescott C. Ensign, Jonathan Fast, Stefan Hentsch

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	247-260
Number of pages	14
Journal	Vikalpa
Volume	41
Issue number	3
DOIs	https://doi.org/10.1177/0256090916654602
Publication status	Published - 1 Sep 2016

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10.1177/0256090916654602Licence: CC BY

Cite this

@article{827e72ee244d48088ebc0bd7e4fbbf48,

title = "Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?",

keywords = "Broadcast Media Industry, Leveraging Resources, Scale Up, Technology Enterprise Growth",

author = "Ensign, {Prescott C.} and Jonathan Fast and Stefan Hentsch",

year = "2016",

month = sep,

day = "1",

doi = "10.1177/0256090916654602",

language = "English",

volume = "41",

pages = "247--260",

journal = "Vikalpa",

issn = "0256-0909",