| Original language | English |
|---|---|
| Title of host publication | Marketing: Creating and Delivering Value |
| Publisher | McGraw Hill Australia |
| Pages | 143 |
| Edition | 4th Edition |
| ISBN (Print) | 0074712292 |
| Publication status | Published - 2004 |
Casuarina Shopping Complex
Research output: Chapter in Book/Report/Conference proceeding › Chapter