Abstract
[No abstract available]
Original language | English |
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Title of host publication | Contemporary Issues in Social Marketing |
Editors | Krzysztof Kubacki, Sharyn Rundle-Thiele |
Place of Publication | Newcastle upon Tyne, UK |
Publisher | Cambridge Scholars Publishing |
Chapter | 2 |
Pages | 21-40 |
Number of pages | 20 |
ISBN (Print) | 978-1-4438-5024-7 |
Publication status | Published - 2013 |
Externally published | Yes |