Chocolate consumers feel guilty for the wrong reasons

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing Case in the Asia-Pacific Region
Editors	Henry Ho, Helen Madden-Hallett
Place of Publication	Australia
Publisher	John Wiley & Sons
Chapter	4
ISBN (Print)	978-0-7303-0025-0
Publication status	Published - 2010

Cite this

@inbook{636bb00ca7724737ab35c4e6f6e55f43,

title = "Chocolate consumers feel guilty for the wrong reasons",

author = "Steven Greenland and Chris Galloway",

year = "2010",

language = "English",

isbn = "978-0-7303-0025-0",

editor = "Henry Ho and Helen Madden-Hallett",

booktitle = "Marketing Case in the Asia-Pacific Region",

publisher = "John Wiley & Sons",

address = "United States",

}