Chocolate consumers feel guilty for the wrong reasons

Steven Greenland, Chris Galloway

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationMarketing Case in the Asia-Pacific Region
EditorsHenry Ho, Helen Madden-Hallett
Place of PublicationAustralia
PublisherJohn Wiley & Sons
Chapter4
ISBN (Print)978-0-7303-0025-0
Publication statusPublished - 2010

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