Climate change behaviors related to purchase and use of personal cars

Development and validation of eco-socially conscious consumer behavior scale

Muhammad Abid Saleem, Lynne Eagle, David Low

Research output: Contribution to journalArticleResearchpeer-review

Abstract

A constantly changing environment and global warming are issues that are recognized at all global forums. One of the major reasons for global warming is the emission of greenhouse gasses which is primarily caused by use of personal cars as means of transport. This study reports on the development of an eco-socially conscious consumer behavior (ESCCB) scale specific to purchase and use of personal cars, based on samples of actual automobile customers in Pakistan. Using mixed method approaches, the results of 3 studies yield a 9-item three-dimensional scale (eco-social conservation, eco-social use, and eco-social purchase) with satisfactory reliability, construct validity and nomological validity. Second-order factor analysis revealed that eco-social purchase was the most important dimension, followed by eco-conservation and eco-social use. A test of nomological behavior shows that the scale is positively associated with a related construct: environmental concern. This study advances the literature on pro-environmental behaviors by introducing a conceptual definition of ESCCB related to personal car purchase and use, developing a measure for the ESCCB concept and validating the scale in the context of an emerging economy, Pakistan. The scale provides important insights for marketers in the automobile industry for remodelling marketing plans, as well as for environmentalists focusing on strategies to bring change in consumer behavior.

Original languageEnglish
Pages (from-to)68-85
Number of pages18
JournalTransportation Research Part D: Transport and Environment
Volume59
Issue numberMarch
Early online date5 Jan 2018
DOIs
Publication statusPublished - 1 Mar 2018
Externally publishedYes

Fingerprint

Consumer behavior
consumption behavior
Climate change
purchase
automobile
Railroad cars
climate change
Global warming
Pakistan
global warming
Conservation
conservation
means of transport
automobile industry
environmental behavior
Greenhouses
Factor analysis
construct validity
Automotive industry
factor analysis

Cite this

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title = "Climate change behaviors related to purchase and use of personal cars: Development and validation of eco-socially conscious consumer behavior scale",
abstract = "A constantly changing environment and global warming are issues that are recognized at all global forums. One of the major reasons for global warming is the emission of greenhouse gasses which is primarily caused by use of personal cars as means of transport. This study reports on the development of an eco-socially conscious consumer behavior (ESCCB) scale specific to purchase and use of personal cars, based on samples of actual automobile customers in Pakistan. Using mixed method approaches, the results of 3 studies yield a 9-item three-dimensional scale (eco-social conservation, eco-social use, and eco-social purchase) with satisfactory reliability, construct validity and nomological validity. Second-order factor analysis revealed that eco-social purchase was the most important dimension, followed by eco-conservation and eco-social use. A test of nomological behavior shows that the scale is positively associated with a related construct: environmental concern. This study advances the literature on pro-environmental behaviors by introducing a conceptual definition of ESCCB related to personal car purchase and use, developing a measure for the ESCCB concept and validating the scale in the context of an emerging economy, Pakistan. The scale provides important insights for marketers in the automobile industry for remodelling marketing plans, as well as for environmentalists focusing on strategies to bring change in consumer behavior.",
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Climate change behaviors related to purchase and use of personal cars : Development and validation of eco-socially conscious consumer behavior scale. / Saleem, Muhammad Abid; Eagle, Lynne; Low, David.

In: Transportation Research Part D: Transport and Environment, Vol. 59, No. March, 01.03.2018, p. 68-85.

Research output: Contribution to journalArticleResearchpeer-review

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