We present a computer-based content and discourse analysis of the arguments and key messages relating to climate change, contrasting the material dispersed via the Internet versus material drawn from refereed academic journals. We find significant differences in message complexity and argument focus between climate change scientists and sceptics, with potential impacts on public attitudes and behaviour.
|Title of host publication||Developments in Marketing Science|
|Subtitle of host publication||Proceedings of the Academy of Marketing Science|
|Place of Publication||New York|
|Number of pages||11|
|Publication status||Published - 2016|
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|