Climate Change Science Versus Climate Sceptics: Is the World Really Flat?

David R. Low, Lynne Eagle

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Citations (Scopus)

Abstract

We present a computer-based content and discourse analysis of the arguments and key messages relating to climate change, contrasting the material dispersed via the Internet versus material drawn from refereed academic journals. We find significant differences in message complexity and argument focus between climate change scientists and sceptics, with potential impacts on public attitudes and behaviour.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
EditorsNitza Jones
Place of PublicationNew York
PublisherSpringer Nature
Pages643-653
Number of pages11
Edition2
DOIs
Publication statusPublished - 2016
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

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