| Original language | English |
|---|---|
| Title of host publication | Principles of Marketing |
| Editors | P Kotler, S Adam, L Brown, G Armstrong |
| Place of Publication | Frenchs Forest |
| Publisher | FT Prentice Hall |
| Edition | 3 |
| ISBN (Print) | 0733971172 |
| Publication status | Published - 2006 |
Companion Website: Interactive Teaching Resource
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review