Corporate social irresponsibility and harmful product promotion

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedings

Abstract

The consumption of harmful products drives the global non communicable disease (NCD) epidemic. Despite increasing awareness and regulation, socially irresponsible industry practitioners continue to employ sophisticated tactics to promote and increase the consumption of harmful products. A retail audit was used to investigate these tactics and capture point of sale pricing and pack information for a range of products sold by Australia’s largest supermarket retailer. Pilot study findings show that substantial volume based discounting is being extensively used to stimulate larger purchases. The size of the volume based discounts is significantly greater for harmful products compared to other product categories, indicating a pricing strategy specifically aimed at increasing consumption behaviour. Furthermore, communications on the packaging of harmful products are used to undermine health risk perceptions and overcome this key motivational barrier to consumption. Recommendations for future research and implications for regulation are discussed.
Original languageEnglish
Title of host publicationBritish Academy of Management Conference Proceedings
Place of PublicationAston University, Birmingham, UK
Number of pages7
Publication statusPublished - 2019
EventBritish Academy of Management Conference 2019 - Aston University, Birmingham, United Kingdom
Duration: 3 Sep 20195 Sep 2019
https://www.bam.ac.uk/civicrm/event/info?id=3502

Conference

ConferenceBritish Academy of Management Conference 2019
Abbreviated titleBAM2019
CountryUnited Kingdom
CityBirmingham
Period3/09/195/09/19
Internet address

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  • Cite this

    Greenland, S., Gill, R., & Low, D. (2019). Corporate social irresponsibility and harmful product promotion. In British Academy of Management Conference Proceedings