The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition.
|Number of pages||4|
|Journal||Journal of Economics, Business and Management|
|Publication status||Published - 2013|
|Event||2013 IEDRC Rome Conferences - Rome, Italy|
Duration: 24 Feb 2013 → 25 Feb 2013