Corporate Social Responsibility to Reflect Organization’s Corporate Identity: A Content Analysis

Musdiana Mohamad Salleh; Nabsiah Abdul Wahid; Malliga Marimuthu

doi:10.7763/JOEBM.2013.V1.23

Corporate Social Responsibility to Reflect Organization’s Corporate Identity: A Content Analysis

Musdiana Mohamad Salleh, Nabsiah Abdul Wahid, Malliga Marimuthu

Research output: Contribution to journal › Article

Abstract

The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition.

Original language	English
Pages (from-to)	98-101
Number of pages	4
Journal	Journal of Economics, Business and Management
Volume	1
Issue number	1
DOIs	https://doi.org/10.7763/JOEBM.2013.V1.23
Publication status	Published - 2013
Externally published	Yes
Event	2013 IEDRC Rome Conferences - Rome, Italy Duration: 24 Feb 2013 → 25 Feb 2013 http://www.icemi.org/history.html

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10.7763/JOEBM.2013.V1.23

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title = "Corporate Social Responsibility to Reflect Organization{\textquoteright}s Corporate Identity: A Content Analysis",

abstract = "The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization{\textquoteright}s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization{\textquoteright}s role as a {\textquoteleft}good{\textquoteright} citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition. ",

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journal = "Journal of Economics, Business and Management",

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publisher = "International Association of Computer Science and Information Technology (I A C S I T)",

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AU - Marimuthu, Malliga

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AB - The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition.

U2 - 10.7763/JOEBM.2013.V1.23

DO - 10.7763/JOEBM.2013.V1.23

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