Corporate Social Responsibility to Reflect Organization’s Corporate Identity: A Content Analysis

Musdiana Mohamad Salleh, Nabsiah Abdul Wahid, Malliga Marimuthu

Research output: Contribution to journalArticle

Abstract

The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition.
Original languageEnglish
Pages (from-to)98-101
Number of pages4
JournalJournal of Economics, Business and Management
Volume1
Issue number1
DOIs
Publication statusPublished - 2013
Externally publishedYes
Event2013 IEDRC Rome Conferences - Rome, Italy
Duration: 24 Feb 201325 Feb 2013
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