Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 98-101 |
| Number of pages | 4 |
| Journal | Journal of Economics, Business and Management |
| Volume | 1 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2013 |
| Externally published | Yes |
| Event | 2013 IEDRC Rome Conferences - Rome, Italy Duration: 24 Feb 2013 → 25 Feb 2013 http://www.icemi.org/history.html |
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Corporate Social Responsibility to Reflect Organization’s Corporate Identity : A Content Analysis. / Salleh, Musdiana Mohamad; Wahid, Nabsiah Abdul; Marimuthu, Malliga.
In: Journal of Economics, Business and Management, Vol. 1, No. 1, 2013, p. 98-101.Research output: Contribution to journal › Article › Research
TY - JOUR
T1 - Corporate Social Responsibility to Reflect Organization’s Corporate Identity
T2 - A Content Analysis
AU - Salleh, Musdiana Mohamad
AU - Wahid, Nabsiah Abdul
AU - Marimuthu, Malliga
PY - 2013
Y1 - 2013
N2 - The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition.
AB - The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition.
U2 - 10.7763/JOEBM.2013.V1.23
DO - 10.7763/JOEBM.2013.V1.23
M3 - Article
VL - 1
SP - 98
EP - 101
JO - Journal of Economics, Business and Management
JF - Journal of Economics, Business and Management
SN - 2301-3567
IS - 1
ER -