Abstract
The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition.
Original language | English |
---|---|
Pages (from-to) | 98-101 |
Number of pages | 4 |
Journal | Journal of Economics, Business and Management |
Volume | 1 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2013 |
Externally published | Yes |
Event | 2013 IEDRC Rome Conferences - Rome, Italy Duration: 24 Feb 2013 → 25 Feb 2013 http://www.icemi.org/history.html |