Deriving Meaning for Social Franchising From Commercial Franchising and Social Enterprise

Research output: Contribution to journalArticlepeer-review

Abstract

Auntie Anne's Pretzels, the American Red Cross, and IKEA are franchises for a social benefit, but are they social franchises? There is a diversity of perceptions of what is meant by the term social franchising but no consensus on the precise meaning. Given that social franchising is a relatively new area of research and that a crucial first step in research on any topic is to define its parameters, this article derives a set of indicators for the phenomenon of social franchising by bringing together three strands of scholarship: social franchising, commercial franchising, and social enterprise.

Original languageEnglish
Pages (from-to)163-174
Number of pages12
JournalJournal of Marketing Channels
Volume22
Issue number3
DOIs
Publication statusPublished - 3 Jul 2015
Externally publishedYes

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