TY - JOUR
T1 - Deriving Meaning for Social Franchising From Commercial Franchising and Social Enterprise
AU - Crawford-Spencer, Elizabeth
PY - 2015/7/3
Y1 - 2015/7/3
N2 - Auntie Anne's Pretzels, the American Red Cross, and IKEA are franchises for a social benefit, but are they social franchises? There is a diversity of perceptions of what is meant by the term social franchising but no consensus on the precise meaning. Given that social franchising is a relatively new area of research and that a crucial first step in research on any topic is to define its parameters, this article derives a set of indicators for the phenomenon of social franchising by bringing together three strands of scholarship: social franchising, commercial franchising, and social enterprise.
AB - Auntie Anne's Pretzels, the American Red Cross, and IKEA are franchises for a social benefit, but are they social franchises? There is a diversity of perceptions of what is meant by the term social franchising but no consensus on the precise meaning. Given that social franchising is a relatively new area of research and that a crucial first step in research on any topic is to define its parameters, this article derives a set of indicators for the phenomenon of social franchising by bringing together three strands of scholarship: social franchising, commercial franchising, and social enterprise.
KW - franchise relationships
KW - franchising
KW - nonprofit franchising
KW - social benefit
KW - social franchising
KW - social franchising indicators
KW - social purpose
UR - http://www.scopus.com/inward/record.url?scp=84941930328&partnerID=8YFLogxK
U2 - 10.1080/1046669X.2015.1071585
DO - 10.1080/1046669X.2015.1071585
M3 - Article
AN - SCOPUS:84941930328
VL - 22
SP - 163
EP - 174
JO - Journal of Marketing Channels
JF - Journal of Marketing Channels
SN - 1046-669X
IS - 3
ER -