TY - JOUR
T1 - Determinants influencing conservation behaviour
T2 - Perceptions of Vietnamese consumers
AU - Nguyen, The Ninh
AU - Lobo, Antonio
AU - Nguyen, Hoang Long
AU - Phan, Thi Thu Hoai
AU - Cao, Tuan Khanh
PY - 2016/11/1
Y1 - 2016/11/1
N2 - Environmental degradation is one of the most serious issues impacting our lives and those of future generations. In this respect, several studies on pro-environmental behaviour have investigated the attitude–behaviour relationship of consumers. This study builds on previous models and examines the influence of four relevant determinants, i.e. consumers' perceptions associated with environmental concern, ecological effect, perceived consumer effectiveness (PCE) and moral obligation on their pro-environmental behaviour. The data were collected from consumers in Vietnam, where there are serious environmental issues. The findings suggest that all the four determinants influenced consumers' conservation behaviour, albeit each in varying strengths. The most influential determinant was PCE, followed by ecological effect, environmental concern and finally moral obligation. The findings of this study have important academic and practical implications. Government and private environmental and sustainability campaigners, especially in Vietnam, would be well advised to use these findings in developing and designing new policies and initiatives aimed at enhancing consumers' pro-environmental behaviour.
AB - Environmental degradation is one of the most serious issues impacting our lives and those of future generations. In this respect, several studies on pro-environmental behaviour have investigated the attitude–behaviour relationship of consumers. This study builds on previous models and examines the influence of four relevant determinants, i.e. consumers' perceptions associated with environmental concern, ecological effect, perceived consumer effectiveness (PCE) and moral obligation on their pro-environmental behaviour. The data were collected from consumers in Vietnam, where there are serious environmental issues. The findings suggest that all the four determinants influenced consumers' conservation behaviour, albeit each in varying strengths. The most influential determinant was PCE, followed by ecological effect, environmental concern and finally moral obligation. The findings of this study have important academic and practical implications. Government and private environmental and sustainability campaigners, especially in Vietnam, would be well advised to use these findings in developing and designing new policies and initiatives aimed at enhancing consumers' pro-environmental behaviour.
UR - http://www.scopus.com/inward/record.url?scp=84994128700&partnerID=8YFLogxK
U2 - 10.1002/cb.1594
DO - 10.1002/cb.1594
M3 - Article
AN - SCOPUS:84994128700
VL - 15
SP - 560
EP - 570
JO - Journal of Consumer Behaviour: an international research review
JF - Journal of Consumer Behaviour: an international research review
SN - 1472-0817
IS - 6
ER -