Determination of non-market values to inform conservation strategies for the threatened Alistana-Sanabresa cattle breed

Daniel Martin-Collado, C Diaz, Adam G Drucker, M Carabano, Kerstin Zander

    Research output: Contribution to journalArticleResearchpeer-review

    Abstract

    Livestock breed-related public good functions are often used to justify support for endangered breed conservation despite the fact that little is known about such non-market values. We show how stated preference techniques can be used to assess the nonmarket values that people place on livestock breeds. Through the application of a case study choice experiment survey in Zamora
    province, Spain, the total economic value (TEV) of the threatened Alistana–Sanabresa (AS) cattle breed was investigated. An analysis of the relative importance of the non-market components of its TEV and an assessment of the socio-economic variables that influence people’s valuation of such components is used to inform conservation strategy design. Overall, the findings reveal
    that the AS breed had significant non-market values associated with it and that the value that respondents placed on each specific public good function also varied significantly. Functions related with indirect use cultural and existence values were much more highly valued than landscape maintenance values. These high cultural and existence values (totalling over 80% of TEV) suggest that an AS in situ conservation strategy will be required to secure such values. As part of such a strategy, incentive mechanisms will be needed to permit farmers to capture some of these public good values and thus be able to afford to maintain breed population numbers at socially desirable levels. One such mechanism could be related to the development of breed-related agritourism initiatives, with a view to enhancing private good values and providing an important addition to continued direct support. Where linked with cultural dimensions, niche product market development, including through improving AS breed-related product quality and brand recognition may also have a role to play as part of such an overall conservation and use strategy. We conclude that livestock breed conservation strategies with the highest potential to maximise societal welfare would be those that secure the breed-related functions that people value most, with appropriate in situ conservation interventions and strategies
    being identified accordingly.
    Original languageEnglish
    Pages (from-to)1373-1381
    Number of pages9
    JournalAnimal
    Volume8
    Issue number8
    DOIs
    Publication statusPublished - 2014

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    cattle breeds
    breeds
    economic valuation
    livestock
    grounds maintenance
    market development
    socioeconomic factors
    tourism
    product quality
    niches
    Spain
    farmers
    case studies

    Cite this

    Martin-Collado, Daniel ; Diaz, C ; Drucker, Adam G ; Carabano, M ; Zander, Kerstin. / Determination of non-market values to inform conservation strategies for the threatened Alistana-Sanabresa cattle breed. In: Animal. 2014 ; Vol. 8, No. 8. pp. 1373-1381.
    @article{09e592aa355d4a54b0c212e0d4ad20b1,
    title = "Determination of non-market values to inform conservation strategies for the threatened Alistana-Sanabresa cattle breed",
    abstract = "Livestock breed-related public good functions are often used to justify support for endangered breed conservation despite the fact that little is known about such non-market values. We show how stated preference techniques can be used to assess the nonmarket values that people place on livestock breeds. Through the application of a case study choice experiment survey in Zamoraprovince, Spain, the total economic value (TEV) of the threatened Alistana–Sanabresa (AS) cattle breed was investigated. An analysis of the relative importance of the non-market components of its TEV and an assessment of the socio-economic variables that influence people’s valuation of such components is used to inform conservation strategy design. Overall, the findings revealthat the AS breed had significant non-market values associated with it and that the value that respondents placed on each specific public good function also varied significantly. Functions related with indirect use cultural and existence values were much more highly valued than landscape maintenance values. These high cultural and existence values (totalling over 80{\%} of TEV) suggest that an AS in situ conservation strategy will be required to secure such values. As part of such a strategy, incentive mechanisms will be needed to permit farmers to capture some of these public good values and thus be able to afford to maintain breed population numbers at socially desirable levels. One such mechanism could be related to the development of breed-related agritourism initiatives, with a view to enhancing private good values and providing an important addition to continued direct support. Where linked with cultural dimensions, niche product market development, including through improving AS breed-related product quality and brand recognition may also have a role to play as part of such an overall conservation and use strategy. We conclude that livestock breed conservation strategies with the highest potential to maximise societal welfare would be those that secure the breed-related functions that people value most, with appropriate in situ conservation interventions and strategiesbeing identified accordingly.",
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    Determination of non-market values to inform conservation strategies for the threatened Alistana-Sanabresa cattle breed. / Martin-Collado, Daniel; Diaz, C; Drucker, Adam G; Carabano, M; Zander, Kerstin.

    In: Animal, Vol. 8, No. 8, 2014, p. 1373-1381.

    Research output: Contribution to journalArticleResearchpeer-review

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    AU - Martin-Collado, Daniel

    AU - Diaz, C

    AU - Drucker, Adam G

    AU - Carabano, M

    AU - Zander, Kerstin

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    N2 - Livestock breed-related public good functions are often used to justify support for endangered breed conservation despite the fact that little is known about such non-market values. We show how stated preference techniques can be used to assess the nonmarket values that people place on livestock breeds. Through the application of a case study choice experiment survey in Zamoraprovince, Spain, the total economic value (TEV) of the threatened Alistana–Sanabresa (AS) cattle breed was investigated. An analysis of the relative importance of the non-market components of its TEV and an assessment of the socio-economic variables that influence people’s valuation of such components is used to inform conservation strategy design. Overall, the findings revealthat the AS breed had significant non-market values associated with it and that the value that respondents placed on each specific public good function also varied significantly. Functions related with indirect use cultural and existence values were much more highly valued than landscape maintenance values. These high cultural and existence values (totalling over 80% of TEV) suggest that an AS in situ conservation strategy will be required to secure such values. As part of such a strategy, incentive mechanisms will be needed to permit farmers to capture some of these public good values and thus be able to afford to maintain breed population numbers at socially desirable levels. One such mechanism could be related to the development of breed-related agritourism initiatives, with a view to enhancing private good values and providing an important addition to continued direct support. Where linked with cultural dimensions, niche product market development, including through improving AS breed-related product quality and brand recognition may also have a role to play as part of such an overall conservation and use strategy. We conclude that livestock breed conservation strategies with the highest potential to maximise societal welfare would be those that secure the breed-related functions that people value most, with appropriate in situ conservation interventions and strategiesbeing identified accordingly.

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