Developing Pre-Relational Trust in Technology Service Providers

Malliga Marimuthu, Alison Dean

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationTrust and New Technologies
    Subtitle of host publication Marketing and Management on the Internet and Mobile Media
    EditorsTeemu Kautonen, Heikki Karjaluoto
    Place of PublicationCheltenham, UK
    PublisherEdward Elgar Publishing
    ISBN (Print)978-1-84720-568-1
    Publication statusPublished - 2008

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