Differences between role of strong ties and weak ties in information diffusion on social network sites

S. Kavianpour, Zuraini Ismail, B. Shanmugam

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

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Abstract

The popularity of Social Network Sites (SNSs) has increased recently. Social network sites provide platforms which operate based on exchanging information among users; therefore, information propagation is a significant topic in social networking researches. The goal of this chapter is to study the factors that have a significant role in information diffusion, then compare the role of ties in spreading information and evaluating the strength of ties. The result shows that, although strong ties have an important role, the likelihood of information diffusion by weak ties is higher.
Original languageEnglish
Title of host publicationAdvanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability
EditorsFrancisco V. Cipolla Ficarra
Place of PublicationHershey, PA
PublisherIGI Global
Chapter28
Pages307-311
Number of pages5
ISBN (Electronic)978-146664490-8
ISBN (Print)978-146664491-5, 1466644907
DOIs
Publication statusPublished - 31 Aug 2013
Externally publishedYes

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Social networks
Information diffusion
Weak ties
Strong ties
Factors
Social networking
Propagation

Cite this

Kavianpour, S., Ismail, Z., & Shanmugam, B. (2013). Differences between role of strong ties and weak ties in information diffusion on social network sites. In F. V. Cipolla Ficarra (Ed.), Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability (pp. 307-311). Hershey, PA: IGI Global. https://doi.org/10.4018/978-1-4666-4490-8.ch028
Kavianpour, S. ; Ismail, Zuraini ; Shanmugam, B. / Differences between role of strong ties and weak ties in information diffusion on social network sites. Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability. editor / Francisco V. Cipolla Ficarra. Hershey, PA : IGI Global, 2013. pp. 307-311
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Kavianpour, S, Ismail, Z & Shanmugam, B 2013, Differences between role of strong ties and weak ties in information diffusion on social network sites. in FV Cipolla Ficarra (ed.), Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability. IGI Global, Hershey, PA, pp. 307-311. https://doi.org/10.4018/978-1-4666-4490-8.ch028

Differences between role of strong ties and weak ties in information diffusion on social network sites. / Kavianpour, S.; Ismail, Zuraini; Shanmugam, B.

Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability. ed. / Francisco V. Cipolla Ficarra. Hershey, PA : IGI Global, 2013. p. 307-311.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

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AB - The popularity of Social Network Sites (SNSs) has increased recently. Social network sites provide platforms which operate based on exchanging information among users; therefore, information propagation is a significant topic in social networking researches. The goal of this chapter is to study the factors that have a significant role in information diffusion, then compare the role of ties in spreading information and evaluating the strength of ties. The result shows that, although strong ties have an important role, the likelihood of information diffusion by weak ties is higher.

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Kavianpour S, Ismail Z, Shanmugam B. Differences between role of strong ties and weak ties in information diffusion on social network sites. In Cipolla Ficarra FV, editor, Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability. Hershey, PA: IGI Global. 2013. p. 307-311 https://doi.org/10.4018/978-1-4666-4490-8.ch028