Differences between role of strong ties and weak ties in information diffusion on social network sites

S. Kavianpour, Zuraini Ismail, B. Shanmugam

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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The popularity of Social Network Sites (SNSs) has increased recently. Social network sites provide platforms which operate based on exchanging information among users; therefore, information propagation is a significant topic in social networking researches. The goal of this chapter is to study the factors that have a significant role in information diffusion, then compare the role of ties in spreading information and evaluating the strength of ties. The result shows that, although strong ties have an important role, the likelihood of information diffusion by weak ties is higher.
Original languageEnglish
Title of host publicationAdvanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability
EditorsFrancisco V. Cipolla Ficarra
Place of PublicationHershey, PA
PublisherIGI Global
Number of pages5
ISBN (Electronic)978-146664490-8
ISBN (Print)978-146664491-5, 1466644907
Publication statusPublished - 31 Aug 2013
Externally publishedYes

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