Does plain packaging spell death for cigarette brands in Australia and beyond?

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[No abstract available]
Original languageEnglish
Title of host publicationStrategic Communication
Subtitle of host publicationCases in Marketing, Public Relations, Advertising and Media
EditorsSteven Greenland, Rob Gill, Chris Galloway, Jason Bainbridge
Place of PublicationFrenchs Forest, NSW
PublisherPearson Australia Group
Chapter1
Pages2-13
Number of pages12
Edition1st
ISBN (Print)9781442555495
Publication statusPublished - 2012
Externally publishedYes

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  • Cite this

    Greenland, S. (2012). Does plain packaging spell death for cigarette brands in Australia and beyond? In S. Greenland, R. Gill, C. Galloway, & J. Bainbridge (Eds.), Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media (1st ed., pp. 2-13). Pearson Australia Group.