Does plain packaging spell death for cigarette brands in Australia and beyond?

Steven Greenland

Does plain packaging spell death for cigarette brands in Australia and beyond?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

[No abstract available]

Original language	English
Title of host publication	Strategic Communication
Subtitle of host publication	Cases in Marketing, Public Relations, Advertising and Media
Editors	Steven Greenland, Rob Gill, Chris Galloway, Jason Bainbridge
Place of Publication	Frenchs Forest, NSW
Publisher	Pearson Australia Group
Chapter	1
Pages	2-13
Number of pages	12
Edition	1st
ISBN (Print)	9781442555495
Publication status	Published - 2012
Externally published	Yes

Access to Document

https://www.pearson.com.au/products/Greenland/Greenland-Steven-et-al/Strategic-Communication-Cases-in-Marketing-Public-Relations-Advertising-and-Media/9781442555495?R=9781442555495

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Cite this

Greenland, S. (2012). Does plain packaging spell death for cigarette brands in Australia and beyond? In S. Greenland, R. Gill, C. Galloway, & J. Bainbridge (Eds.), Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media (1st ed., pp. 2-13). Pearson Australia Group. https://www.pearson.com.au/products/Greenland/Greenland-Steven-et-al/Strategic-Communication-Cases-in-Marketing-Public-Relations-Advertising-and-Media/9781442555495?R=9781442555495

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title = "Does plain packaging spell death for cigarette brands in Australia and beyond?",

abstract = "[No abstract available]",

author = "Steven Greenland",

year = "2012",

language = "English",

isbn = "9781442555495",

pages = "2--13",

editor = "Steven Greenland and Rob Gill and Chris Galloway and Jason Bainbridge",

booktitle = "Strategic Communication",

publisher = "Pearson Australia Group",

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Greenland, S 2012, Does plain packaging spell death for cigarette brands in Australia and beyond? in S Greenland, R Gill, C Galloway & J Bainbridge (eds), Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media. 1st edn, Pearson Australia Group, Frenchs Forest, NSW , pp. 2-13. <https://www.pearson.com.au/products/Greenland/Greenland-Steven-et-al/Strategic-Communication-Cases-in-Marketing-Public-Relations-Advertising-and-Media/9781442555495?R=9781442555495>

Does plain packaging spell death for cigarette brands in Australia and beyond? / Greenland, Steven.

Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media. ed. / Steven Greenland; Rob Gill; Chris Galloway; Jason Bainbridge. 1st. ed. Frenchs Forest, NSW : Pearson Australia Group, 2012. p. 2-13.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review