Ethical dimensions of social marketing and social change

Lynne Eagle, Stephan Dahl, David Low

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

In this chapter, we provide an overview of the key ethical issues facing social marketers, then focus specifically on whether and in what ways ethical issues change when the focus moves from downstream micro levels to macro levels. We then discuss potential strategies to minimise potential negative impacts of these issues.
Original languageEnglish
Title of host publicationMacro-Social Marketing Insights
Subtitle of host publicationSystems Thinking for Wicked Problems
PublisherTaylor and Francis AS
Chapter11
Pages193-214
Number of pages22
ISBN (Electronic)9780429452307
ISBN (Print)9781138322080
DOIs
Publication statusPublished - 15 Jul 2019

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    Eagle, L., Dahl, S., & Low, D. (2019). Ethical dimensions of social marketing and social change. In Macro-Social Marketing Insights: Systems Thinking for Wicked Problems (pp. 193-214). Taylor and Francis AS. https://doi.org/10.4324/9780429452307