Ethical dimensions of social marketing and social change

Lynne Eagle, Stephan Dahl, David Low

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    In this chapter, we provide an overview of the key ethical issues facing social marketers, then focus specifically on whether and in what ways ethical issues change when the focus moves from downstream micro levels to macro levels. We then discuss potential strategies to minimise potential negative impacts of these issues.
    Original languageEnglish
    Title of host publicationMacro-Social Marketing Insights
    Subtitle of host publicationSystems Thinking for Wicked Problems
    EditorsAnn-Marie Kennedy
    Place of PublicationOxon
    PublisherTaylor and Francis AS
    Number of pages22
    ISBN (Electronic)9780429452307
    ISBN (Print)9781138322080
    Publication statusPublished - 15 Jul 2019


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