Abstract
In this chapter, we provide an overview of the key ethical issues facing social marketers, then focus specifically on whether and in what ways ethical issues change when the focus moves from downstream micro levels to macro levels. We then discuss potential strategies to minimise potential negative impacts of these issues.
| Original language | English |
|---|---|
| Title of host publication | Macro-Social Marketing Insights |
| Subtitle of host publication | Systems Thinking for Wicked Problems |
| Editors | Ann-Marie Kennedy |
| Place of Publication | Oxon |
| Publisher | Taylor and Francis AS |
| Chapter | 11 |
| Pages | 193-214 |
| Number of pages | 22 |
| Edition | 1 |
| ISBN (Electronic) | 9780429452307 |
| ISBN (Print) | 9781138322080 |
| DOIs | |
| Publication status | Published - 15 Jul 2019 |