Ethical dimensions of social marketing and social change

Lynne Eagle, Stephan Dahl, David Low

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


In this chapter, we provide an overview of the key ethical issues facing social marketers, then focus specifically on whether and in what ways ethical issues change when the focus moves from downstream micro levels to macro levels. We then discuss potential strategies to minimise potential negative impacts of these issues.
Original languageEnglish
Title of host publicationMacro-Social Marketing Insights
Subtitle of host publicationSystems Thinking for Wicked Problems
EditorsAnn-Marie Kennedy
Place of PublicationOxon
PublisherTaylor and Francis AS
Number of pages22
ISBN (Electronic)9780429452307
ISBN (Print)9781138322080
Publication statusPublished - 15 Jul 2019


Dive into the research topics of 'Ethical dimensions of social marketing and social change'. Together they form a unique fingerprint.

Cite this