Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco

Karmen Lužar, Steven Greenland, David Low

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    This chapter contributes to the ethical debate around the marketing practices associated with widely available, yet harmful products that are consumed by large numbers of Australians. While there are services, such as those supported by the gambling industry, which are also legal yet detrimental to health, this chapter focuses on consumables. The legal aspect is covered in the notion that the sale and advertising of these products are permissible by law, albeit frequently controlled to varying degrees by marketing regulation and consumer protection legislation.
    Original languageEnglish
    Title of host publicationThe SAGE Handbook of Marketing Ethics
    EditorsLynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor
    Place of PublicationLondon
    PublisherSAGE Publications Ltd
    ISBN (Electronic)9781529739725
    ISBN (Print)9781529709292
    Publication statusPublished - 2021


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