Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco

Karmen Lužar, Steven Greenland, David Low

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter contributes to the ethical debate around the marketing practices associated with widely available, yet harmful products that are consumed by large numbers of Australians. While there are services, such as those supported by the gambling industry, which are also legal yet detrimental to health, this chapter focuses on consumables. The legal aspect is covered in the notion that the sale and advertising of these products are permissible by law, albeit frequently controlled to varying degrees by marketing regulation and consumer protection legislation.
Original languageEnglish
Title of host publicationThe SAGE Handbook of Marketing Ethics
EditorsLynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor
Place of PublicationLondon
PublisherSAGE Publications Ltd
ISBN (Electronic)9781529739725
ISBN (Print)9781529709292
Publication statusPublished - 2021


Dive into the research topics of 'Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco'. Together they form a unique fingerprint.

Cite this