Ethics in social marketing

Lynne Eagle, Stephan Dahl, David Low

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[No abstract available]
Original languageEnglish
Title of host publicationMarketing Ethics and Society
EditorsLynne Eagle, Stephan Dahl
Place of PublicationLondon, UK
PublisherSAGE Publications Ltd
Chapter11
Pages235-264
Number of pages30
ISBN (Print)978-1-4462-9662-2
Publication statusPublished - 2015
Externally publishedYes

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  • Cite this

    Eagle, L., Dahl, S., & Low, D. (2015). Ethics in social marketing. In L. Eagle, & S. Dahl (Eds.), Marketing Ethics and Society (pp. 235-264). SAGE Publications Ltd.