Evaluating the Benefits and Values of Textbooks: Perceptions of Vietnamese Business Students

The Ninh Nguyen, Viet Thao Tran, Hien Anh Nguyen, Lan Phuong Bui, Phuong Linh Dang

Research output: Contribution to journalArticlepeer-review

Abstract

This study aims to examine students’ perceived benefits and values of textbooks, with a specific focus on emerging markets. A paper-based survey was used to collect data from 459 Vietnamese students in three business disciplines including accounting, international business and marketing. The findings reveal that Vietnamese business students view textbooks as having greater short-term benefits than long-term ones. They also believe that textbooks have relatively low economic value. Interestingly, marketing students perceive that textbooks provide primarily benefits of improving class performance, while accounting students tend to view textbooks to have benefits of clearer understanding of relevant concepts. Implications for key stakeholders in the higher education book publishing industry are discussed and future research directions presented.

Original languageEnglish
Pages (from-to)378-384
Number of pages7
JournalPublishing Research Quarterly
Volume34
Issue number3
DOIs
Publication statusPublished - Sep 2018
Externally publishedYes

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