Abstract
[no abstract available]
| Original language | English |
|---|---|
| Title of host publication | Handbook of Islamic Marketing |
| Editors | Özlem Sandıkcı, Gillian Rice |
| Place of Publication | Massachusetts USA |
| Publisher | Edward Elgar Publishing |
| Chapter | 17 |
| Pages | 319-337 |
| Number of pages | 19 |
| ISBN (Print) | 978-1-84980-013-6 |
| Publication status | Published - 2011 |