Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures

Lisa Mcmanus, Chris Guilding

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	771-795
Number of pages	25
Journal	Journal of Marketing Management
Volume	24
Issue number	7-8
Publication status	Published - 2008

Cite this

@article{ae945e4ba9544e7181db599bd145ac02,

title = "Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures",

author = "Lisa Mcmanus and Chris Guilding",

year = "2008",

language = "English",

volume = "24",

pages = "771--795",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "7-8",

}