| Original language | English |
|---|---|
| Pages (from-to) | 771-795 |
| Number of pages | 25 |
| Journal | Journal of Marketing Management |
| Volume | 24 |
| Issue number | 7-8 |
| Publication status | Published - 2008 |
Cite this
Mcmanus, L., & Guilding, C. (2008). Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures. Journal of Marketing Management, 24(7-8), 771-795.