Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures

Lisa Mcmanus, Chris Guilding

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)771-795
    Number of pages25
    JournalJournal of Marketing Management
    Volume24
    Issue number7-8
    Publication statusPublished - 2008

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