Original language | English |
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Pages (from-to) | 771-795 |
Number of pages | 25 |
Journal | Journal of Marketing Management |
Volume | 24 |
Issue number | 7-8 |
Publication status | Published - 2008 |
Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures
Lisa Mcmanus, Chris Guilding
Research output: Contribution to journal › Article › peer-review