Abstract
Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.
Original language | English |
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Pages (from-to) | 275-297 |
Number of pages | 23 |
Journal | Applied Economic Perspectives and Policy |
Volume | 32 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2010 |
Externally published | Yes |