Frameworks for Socially Responsible Marketing and Ethical Communication

Stephan Dahl, Jeff French

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    This chapter explores the concepts of ethics, morals and social responsibility from organisational and societal perspectives covering both marketing that is focused on profit and marketing focused on bringing about social benefit. It discusses the meanings of social responsibility from different paradigmatic viewpoints and highlights the advantages and limitations of particular approaches. The chapter also considers some aspects of legal and regulatory frameworks and the potential for the development of codes of conduct for socially responsible for-profit marketing and social marketing. The discussion is positioned in a global context and is grounded by intercultural considerations and the diversity of ethical perspectives and norms across cultures.

    Original languageEnglish
    Title of host publicationBEYOND THE DARK ARTS
    Subtitle of host publicationAdvancing Marketing and Communication Theory and Practice
    EditorsLinda Brennan, Lukas Parker, Divya Garg , Krzysztof Kubacki , Michaela Jackson , Ella Chorazy
    Place of PublicationSingapore
    PublisherWorld Scientific Publishing
    Number of pages21
    ISBN (Electronic)9789811276064
    ISBN (Print)9789811276057
    Publication statusPublished - 1 Jan 2023


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