Frameworks for Socially Responsible Marketing and Ethical Communication

Stephan Dahl; Jeff French

doi:10.1142/9789811276064_0002

Frameworks for Socially Responsible Marketing and Ethical Communication

Stephan Dahl, Jeff French

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter explores the concepts of ethics, morals and social responsibility from organisational and societal perspectives covering both marketing that is focused on profit and marketing focused on bringing about social benefit. It discusses the meanings of social responsibility from different paradigmatic viewpoints and highlights the advantages and limitations of particular approaches. The chapter also considers some aspects of legal and regulatory frameworks and the potential for the development of codes of conduct for socially responsible for-profit marketing and social marketing. The discussion is positioned in a global context and is grounded by intercultural considerations and the diversity of ethical perspectives and norms across cultures.

Original language	English
Title of host publication	BEYOND THE DARK ARTS
Subtitle of host publication	Advancing Marketing and Communication Theory and Practice
Editors	Linda Brennan, Lukas Parker, Divya Garg , Krzysztof Kubacki , Michaela Jackson , Ella Chorazy
Place of Publication	Singapore
Publisher	World Scientific Publishing
Chapter	2
Pages	13-33
Number of pages	21
Edition	1st
ISBN (Electronic)	9789811276064
ISBN (Print)	9789811276057
DOIs	https://doi.org/10.1142/9789811276064_0002
Publication status	Published - 1 Jan 2023

Bibliographical note

Publisher Copyright:
© 2023 World Scientific Publishing Co..

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Frameworks for Socially Responsible Marketing and Ethical Communication. / Dahl, Stephan; French, Jeff.
BEYOND THE DARK ARTS: Advancing Marketing and Communication Theory and Practice. ed. / Linda Brennan; Lukas Parker; Divya Garg ; Krzysztof Kubacki ; Michaela Jackson ; Ella Chorazy. 1st. ed. Singapore: World Scientific Publishing, 2023. p. 13-33.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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KW - Diversity

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KW - Morals

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PB - World Scientific Publishing

CY - Singapore

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Frameworks for Socially Responsible Marketing and Ethical Communication

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