Two experiments explored implicit memory for auditory stimuli as measured by a test of perceptual identification. The facilitative effect of perceived auditory primes was contrasted with that of imaged auditory primes. In Experiment 1, there was a significant priming effect from imaged spoken-word primes that did not differ significantly from the level of priming due to perceived spoken-word primes, measured by a test of auditory perceptual identification. There was no facilitation of spoken-word identification following creation of an image of a word's referent sound. In Experiment 2, identification of an environmental sound was facilitated by prior processing of an imaged sound from the same category, though there was significantly more transfer following processing of the actual sound.